The topic on this episode is very close to my heart. I do believe that a business has a social responsibility bigger than its own. We have the responsibility to make money, but we also have the responsibility to give back and make the world a better place.

Now, most businesses don't really do that simply because they say, “Do you know what? I'm going to start giving when I have money, when I've made money.” The reality is that we all know that most businesses never get to a point where their business is sustainably cash-steady enough and the time is right to actually give back and help other people. This is where Masami comes in. She's the founder of a business called B1G1. Really, it's all about giving small impacts and actually everyone helping to make the world a better place.

How was B1G1 founded?

Masami Sato had a running food business. The business was 5 years old at that time. Initially, she started her business because she wanted to give back. She wanted to give profit away to do something meaningful. Out of her passion for food then was her business established. With the success that she had, she wanted to put up a soup kitchen one day.

However, 5 years later, they were still working really hard. Like any other traditional business, they were still putting the money back into the business, buying new equipment, improving the packaging, and more marketing. The company was growing and they were distributing food to more than 150 stores, but still, she was making the excuse that she was not successful yet.

Then this question came up. Why, why do entrepreneurs have to be successful to start giving?

That’s when the idea of buy 1, give 1 came to her and she realized that only if she gave just one meal to a child for every packet of product they sold, that was actually so much more meaningful than trying to do something big and waiting for the success to do big thing. It wasn't just about her and the business, because she knew a lot of other business owners who cared about the different issues in the world.

She thought that if she can make this kind of giving really easy, effective, habitual, and also really connecting, then maybe a lot of other business owners would want to give. That was when she decided to go into the business of giving and B1G1. The building of the processes and systems of B1G1 took 10 years. But today, it has 2,000 businesses coming from all industries around the world, and these businesses, even though most of them are small businesses, have together created more than 100 million giving impacts.

I myself have been a part of B1G1 for about four years. When I started becoming part of it, they had just hit the 50 million impacts. In the space of four years, from 50 million to over 100 million. It's huge. Being in the industry of education, for every client that I coach, we always give back to education in Third World countries. It's a fantastic way of getting involved. Quite a few of my clients now are also involved, because they want to be.

You don't have to be successful first to start something great.

The message that Masami wanted to reach to entrepreneurs is that people think they have to become successful first to start something great. The most important insight is that every small thing that we do today is even more powerful than the big thing we hope to achieve one day.

If what we discussed today resonates with you, head over to and get in contact. If you want more information about B1G1, give me a shout. Get in contact, and I'll put you in contact with Masami.

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