Latest News and Articles
Stay ahead of the competition and benefit from Peter’s knowledge in his series of regular blog posts. Peter’s insight and experience form a great basis to help your business achieve its full potential.
Career Change: How to Change Your Career?
Are you stuck in a job that doesn’t make use of your skills and talents? Are you looking for an exciting new career but don’t know where to start? Changing
Different Personalities: How to Deal With This as a Leader?
Leaders must be able to recognize and appreciate different personalities to foster an environment of collaboration, creativity, and growth. Every person has unique qualities that make them a valuable asset
What Are Your Personal Values?
Values are the guiding principles in our lives, and they can help us make decisions that align with what we believe to be right. But values aren’t always easy to
Subscription Business Model: How Does It Work?
A subscription business model is a revenue model where a customer pays a recurring fee, typically monthly or annual, to receive access to a product or service. The customer effectively
How to Create Brand Identity?
Creating a strong brand identity is crucial to establishing a successful business. It helps set you apart from competitors, establishes customer trust, and contributes to a consistent customer experience. A
How to Get a Client and Increase Sales
Are you looking to increase your sales but don’t know where to start? It all begins with identifying and understanding potential clients. By taking the time to get to know
Negotiation Skills: How to Improve Them?
Negotiating abilities are crucial in life. Whether settling a price, resolving a conflict, or simply establishing expectations, the ability to barter is a valuable asset. Improving these abilities requires a change
What is Newsjacking?
This is a term coined by David Meerman Scott in 2011 to describe taking advantage of an existing news story or trend to advance your marketing objectives. According to David,
How to Celebrate Success?
Success is an essential part of life. You should know how to how to celebrate success. It’s something to be celebrated and enjoyed, not just achieved and forgotten about. But
What Are Buyer Personas?
Adele Revella is considered one of the foremost experts on buyer personas. She has written extensively about them and their importance in modern marketing strategies. Adele defines a buyer persona