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What is Business Coaching?

So very often when we see and meet business owners for the first time they often ask, “What is this coaching thing?” Or, “I know it all. I don’t need coaching.” So let’s draw a few parallels between coaching in personal training and coaching in business.

What images does it conjure up when we talk about people with a personal trainer? For quite a lot of people, a personal trainer is quite an exclusive thing. To have a personal trainer you’ve got to have money. You’ve got to be highly successful. You’ve got to be fairly fit, driven, and know what you want. You also have to be prepared to be pushed and challenged. You need to have someone who is going to call you out on your B.S. when you don’t want to do the work, when you’re making excuses, or when you’re not eating properly. A personal trainer is expensive but we all know that the ROI is there because you see results.

In business coaching, it is exactly the same. The coach is not there to do the work for you and they’re not there to tell you what to do. A good coach will ask a lot of questions and help you find the answers yourself but they won’t give them to you. That’s up to you.

Very often people get confused between coaching and consulting. So let me help you draw the line here. A consultant comes into your business and does the work for you. A coach will teach you, mentor you, help train you to do it for yourself.

Now you’re thinking, hold on. Why am I paying you not to do it for me? Let’s clarify. Imagine going to the gym and they say, ” Take a seat. Today we are going to be lifting 30kg dumbbells. But you have a seat, Peter, have a drink. I’m going to pick up the dumbbells for you. So I’m going to do the 30 reps for you.” How would that work? Would you ever get fitter as a person? Absolutely not. Would you be paying the personal trainer to get fitter? Absolutely.

And very often when consultants come into the business it doesn’t work because they do all the work, the business owner doesn’t, they make all the changes and as soon as the consultant’s taken out, guess what? Over a period of time, that business always reverts back to the single lowest common denominator, which very often is the leadership in the business, which is you.

Business coaching is all about YOU learning. It is about getting the best out of you and developing you. If you don’t grow and develop, you will be the person holding back the business. You may be thinking, “Ah, that’s me.” Absolutely, so now you need to do something about it and get the right business strategy coach.

Is a Business Coach Right for me and my business?

So you may be thinking is a coach right for me? Can I afford one? Is it the right time? Well, absolutely. Coaches are there for everybody and even the most successful people out there, Steve Jobs had a coach. Larry Ellison’s got a coach. All the successful people out there have got a coach and you know what? In the beginning they started like you.

You just now need to decide what is the right coach for you? Is it a coach that’s going to give you confidence? Is it a coach that’s going to help educate you? For a lot of people, they need an accountability coach. Somebody that’s going to help them stay on track, somebody that’s going to be there for them every step of the way. Somebody that’s going to check in with them, somebody that they can bounce ideas off of, and somebody that is highly experienced and has been successful in business. As a business owner you’re very much at the top of the food chain. You are your own boss. You answer to nobody. When you’re working in a corporate, you’ve always got somebody pushing you. When you got your own business, it’s you relying on yourself.


What can a business coach do for me?

A business coach can be an invaluable asset to any business owner. If you’re looking for help growing your business, a business coach is just what you need. Here are some of the things a business coach can do for you:

1. Help you define your goals

One of the most important things a business coach can do for you is help you define your goals. They can help you set realistic goals and develop a plan to achieve them.

A business coach can also help you stay accountable to your goals. It’s all too easy to get sidetracked when you’re running a business, but a good coach will keep you on track and help you achieve the success you’re striving for.

If you’re not sure what direction to take your business in, a business coach can help you find your niche and give you the guidance you need to grow your business.

If you’re feeling overwhelmed or stuck, a business coach can help get you moving in the right direction again.

2. Help you stay on track and be accountable

Staying on track is essential for any business, and a business coach can help you stay focused and motivated, and keep you accountable. When you have someone to sound off, it’s a lot easier to stay on track and achieve your goals.

If you find yourself getting sidetracked or bogged down in the day-to-day, a business coach can help you get back on track and moving in the right direction.

3. Help you identify potential problems

A business coach can also give you an outside perspective and help you see things that you might be missing. This can be invaluable when it comes to making decisions about your business. They can also help you identify potential problems before they become a bigger issue.

4. Help you grow your business

A business coach is an invaluable asset to any business owner. If you’re looking for help growing your business, a business coach can give you the guidance and support you need to achieve your goals. Whether you’re just starting out or you’ve been in business for years, a business coach can help you take your business to the next level.

What Type of Business Coach do I need?

You just now need to decide, what is the right coach for you? There are a lot of different coaches out there, so it’s important to find one that’s a good fit for you and your business. If you’re not sure where to start, ask around and get recommendations from other business owners. Go to places such as LinkedIn. You can also check out online directories like the International Coaching Federation or the Association for Coaches.

Are you looking for a coach that’s going to give you confidence? Is it a coach that’s going to help educate you? For a lot of people, they need an accountability coach.

Now, some people have an extreme amount of self-discipline and they can push themselves. The majority do not. Here at The Transition Guy The kind of coaching I tend to do with my clients is accountability coaching. I tend to push them on working on the areas of the business they know they must focus on they have just been too ill-disciplined and proactively avoiding.


Proven Track Record of Success

Many of Peter’s clients have said that his mentoring and coaching was the best thing for their business – it helped them achieve so much more, and faster, than they would have been able to do so alone. Please feel free to browse through the testimonials to see for yourself and understand how Peter can help you realise your business goals.

From the inception of your business idea to the first sale and beyond, Peter Boolkah’s business coaching is designed to empower you with knowledge to ensure you succeed at every stage. 

Looking for a change of career? Peter’s second passion lies in helping others become a business coach too. It’s a highly competitive industry, and for good reason. Business coaching is an exciting career path with plenty of opportunities in today’s rapidly-changing business world. 

Naturally, business coaching requires plenty of social and analytical skills that can be taught, but a background in business management is itself a valuable experience as well. Peter has three business coaches that have followed this path and now work for him by using his techniques and expertise. Get in touch if you’d like to explore your potential as a business coach.

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