What Is A Business Strategist? - Peter Boolkah

The term ‘business strategist’ had existed since the 1950s, when management guru Peter Drucker first defined it as a way of finding solutions to business problems. Since then, many different approaches have been developed and used for businesses to remain competitive and successful. Business strategists are professionals who help organizations develop long-term plans that will ensure their success in the future.

They use various tools and techniques such as market research, competitor analysis, financial forecasting and trend analysis to create strategies that can be implemented to reach desired goals. Identifying potential challenges and opportunities within an organization’s environment help guide leaders towards making informed decisions that will benefit the company’s bottom line and its employees.

With their knowledge of current trends, technology developments and industry best practices, business strategists provide invaluable insight into how organizations can stay ahead in today’s fast-paced digital world. If you want to maximize your potential, a business strategist can help you achieve the desired results; read on to find out more.

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Defining the Role of a Business Strategist

A business strategist is responsible for evaluating the current state of a company and determining what can be done to increase its success. They look at factors such as market trends, customer demands, competitive landscape, and financial position to identify improvement areas. Once identified, the strategist works with other executives and staff members to develop strategies to improve performance.

This includes identifying and implementing new ways to generate revenue, reducing costs, and improving customer experience. The strategist is also responsible for tracking progress and ensuring the strategies effectively achieve their goals. Ultimately, a business strategist should help a company succeed by developing plans to maximize its potential.

The Importance of Having a Business Strategist

Business strategists are essential for any business that wants to ensure success. As a company’s responsibility increases, having an objective and experienced strategist on board is a must. A great strategist will have the skills to assist with implementing company strategies, such as developing customer relationships and marketing or financial goals.

One example of a company that successfully utilized a business strategist is Apple. Their decision to bring on Steve Jobs as an advisor and then eventually CEO was one of the smartest investments they ever made – and it paid off. Under his direction, Apple’s stock price rose from $7 per share in 1997 to over $700 per share in 2012. By having an experienced business strategist at the helm, Apple was able to make the right decisions and grow its business exponentially.

Every successful business needs a visionary driving it forward, and that’s precisely what a great business strategist can provide. Companies should always have an experienced advisor on board if they genuinely want to achieve success.

If you’re looking for top-tier business strategists, look no further. Our team of experienced professionals have the skills and resources to help you reach your goals – whatever they may be. Contact us today for a free consultation and find out how we can help you get where you want to be!

Business Strategist - Peter Boolkah

Types of a Business Strategist

There are many types of business strategists in today’s marketplace, and the salary can vary depending on their experience and the role being filled.  Let’s look at the 4 most common types.

Business Analyst

A Business Analyst is a professional who helps companies evaluate their current performance and identify opportunities for improvement. This person can play an essential role in helping organizations achieve their objectives by assessing processes, tasks, and financial data to identify potential areas of improvement.

For example, a Business Analyst was recently employed by a large European airline to help them reduce operational costs and increase customer satisfaction. The analyst identified areas of waste and inefficiency, such as redundant processes and unnecessary expenses. Based on this information, the company was able to restructure its operations, improve efficiency, and reduce overall costs—ultimately resulting in a more successful business.

By analyzing data and identifying areas for improvement, Business Analysts can help organizations become more efficient and profitable. To succeed, the analyst must understand business operations and processes and have strong analytical skills to identify potential areas of improvement. This role is essential in helping companies reach their goals and stay competitive in the marketplace.

Business Analysts are invaluable to any organization and can help companies succeed if their expertise is leveraged correctly. By understanding the data, identifying process improvements, and making strategic recommendations, these professionals can help businesses achieve their goals.

Overall, Business Analysts are essential to a company’s success—by helping analyze data and identify areas of improvement, they can provide invaluable insight into the operations of a business and help drive success. By leveraging their expertise and understanding of the data, companies can be more efficient, competitive, and profitable. Any company can reach its goals and thrive in today’s market with the right Business Analyst.

Marketing Consultant

A Marketing Consultant is a professional whose primary goal is to help businesses improve their marketing strategies. They use different methods, including communication skills and creativity, to assist companies in developing effective marketing plans. This helps the company’s overall public image and ensures they effectively reach their target audience.

For example, one of Europe’s leading shoe companies, Schuh, had trouble reaching its desired audience. They hired a Marketing Consultant to help them communicate their message better and improve the company’s marketing programs. The consultant created a practical plan for Schuh through creative campaigns and advertisement techniques that increased sales and improved customer satisfaction.

This shows how vital a good Marketing Consultant can be in helping businesses become more successful. A Marketing Consultant can help increase a company’s visibility, reach their target market more effectively, and generate increased sales. It depends on how well the consultant understands the company’s goals and objectives. Assessing the situation correctly and developing an effective plan can make a massive difference for the company.

The success of Schuh serves as an example of how effective and valuable a Marketing Consultant can be in helping a business become more successful. It’s essential to hire someone who understands your company’s needs and objectives so that they can create an effective plan that will help your business succeed. You can look forward to increased sales and customer satisfaction with the right consultant. Having a good Marketing Consultant on board will ensure that your company is headed in the right direction for success.

Management Consultant

A management consultant is a professional who offers expert advice to managers and executives. They work with companies to improve their business performance by providing strategic direction on finance, operations, marketing and other topics. By looking at the big picture, they can identify problems and provide solutions to help the organization become more efficient, profitable and successful.

For example, the consulting firm McKinsey & Company helped Amazon become one of the most successful online retailers. Using their expertise in business and technology, they were able to advise Amazon on how to simplify their operations and streamline their supply chain for better efficiency. This allowed them to cut costs and increase profits while also allowing them to expand into new markets. As a result, Amazon is now one of the most profitable companies in the world.

Management consultants are often invaluable resources for businesses looking to improve their operations and increase their profits. They bring with them decades of experience and expertise that can help guide companies in the right direction and help them succeed. By working together, managers and consultants can achieve excellent results.

Search Marketing Strategist

Search marketing strategists help businesses increase their visibility and profitability online. They do this by selecting, creating, executing, and optimizing promotional strategies. This is done through search engine optimization (SEO), content marketing, pay-per-click campaigns, and other forms of targeted advertising.

An example of successful search marketing is when Microsoft hired a search marketing strategist to increase its presence and visibility in the market. The strategist worked on optimizing their existing content, creating new SEO campaigns targeting specific keywords, and revamping their pay-per-click ads with targeted promotional strategies. This increased by 20% more website traffic, better brand recognition and higher sales. The success of this campaign showed how effective search marketing can be when done correctly.

Overall, search marketing strategists are invaluable for businesses looking to increase their reach and profitability online. By utilizing their knowledge, experience, and specialized skill set, they can create promotional strategies that positively impact a company’s bottom line.

This is why more and more businesses are turning to search marketing strategists regarding their online presence and business goals. With the right strategist, a company can expect to quickly see increased visibility and profitability!

Business Strategist in Office

What Makes a Good Business Strategist?

A good business strategist must be able to think strategically, analyze data and trends, make decisions quickly and confidently, and develop innovative solutions that increase a company’s profitability. They must also be able to plan for potential risks and challenges so that the organization can stay ahead of the competition.

For example, successful strategists might use market research and data analysis to identify customer needs, develop a plan for launching new products or services, and create strategies to ensure long-term growth. They must be able to see the big picture while also paying attention to details to execute strategic plans effectively. A great business strategist can make sound decisions that drive the organization towards its goals.

By combining their analytical and creative skills, strategists can help companies move forward in an ever-evolving business environment. They play a crucial role in the success of any organization by ensuring that the strategies they develop are effective and will lead to positive outcomes for all stakeholders involved. With the right strategy, organizations can remain competitive and increase their profitability.

4 Process Improvement Strategies

Are you seeking ways to increase efficiency and reduce waste in your business processes? Process improvement strategies are the key to unlocking new productivity levels, cost savings, and customer satisfaction.

Several approaches can be employed to improve process performance, from modernisation to automation. In this blog section, we will discuss four such strategies – modernization, optimization, standardization and automation – which have been proven effective in helping organizations achieve their desired results. We will look at each strategy in detail so you can decide which one is best suited for your organization’s needs. So let’s dive into it!


Modernization is a process improvement strategy that emphasizes maintaining existing functions while improving upon them. It involves reviewing a company or organisation’s current duties and tasks to make them more functional and efficient inside and outside the organization.

One of this field’s most prominent thought leaders is W. Edwards Deming, who argued that companies should focus on quality improvements and process optimization. Companies like Toyota have successfully implemented this principle to modernise their processes, resulting in greater efficiency and productivity.

By focusing on the duty of each team member rather than specific roles or titles, they were able to improve the overall effectiveness of their business operations. Modernization is an effective strategy for improving processes and ensuring that an organization operates efficiently. With exemplary thought leadership, companies can successfully modernize their operations and reap the benefits.


Process improvement strategies involve changing business systems and processes to increase efficiency. Optimization is improving processes with the ultimate goal of achieving better results. Michael Goldrat is a thought leader in this field who has worked to help companies successfully implement optimization techniques through consulting and training. One example of the successful use of optimization principles is the implementation of Lean Six Sigma methodologies by the Ford Motor Company.

Ford reduced costs and improved product quality through this process, increasing customer satisfaction and profitability. Other companies have successfully used process improvement strategies such as Kaizen or Total Quality Management (TQM) to achieve their goals. No matter which method companies choose to conduct this process, it is essential to remember that optimising processes can significantly improve business outcomes.


Standardization, an essential process improvement strategy, creates repeatable and predictable processes. Standardizing a process allows it to be repeated the same way every time, making results more consistent and reliable.

Frederick Winslow Taylor, the father of modern scientific management (also known as Taylorism), was an early thought leader. He believed efficiency could be increased dramatically by developing standard procedures for production and manufacturing tasks.

McDonald’s is a prime example of a company that has successfully used standardization to its advantage. By implementing uniform processes, McDonald’s has become known as one of the most efficient fast food chains worldwide. The company’s success in standardizing processes is credited with its prominent position in the fast food industry.

Standardization can be an invaluable tool for improving processes as long as it is implemented correctly. By paying attention to the little details and ensuring that repeatable procedures are in place, businesses can increase their efficiency and accuracy while keeping costs low.

If implemented correctly, standardization can be a highly effective process improvement strategy. Companies such as McDonald’s have seen great success in this area and serve as an inspiration to other businesses looking to improve their processes. By following the principles of Taylorism, businesses can streamline their production and increase efficiency – ultimately leading to tremendous success.


Automation is a process improvement strategy gaining traction in recent years. It refers to automating manual processes and tasks to increase efficiency and accuracy. One thought leader in this field is Bill Gates, who believes automation can help businesses become more profitable and competitive. Coca-Cola is one company that has successfully adopted automation and is now reaping the rewards.

The company has automated many production processes, enabling them to cut costs, boost efficiency and expand into new markets. Automation has become an integral part of Coca-Cola’s success story, and it looks like this trend will continue growing as more companies jump on board.

The potential for automation to revolutionize businesses is immense, and it’s exciting to think about how far automation can take us in the coming years. As more companies embrace this trend, we may see even greater efficiency and accuracy as manual processes become a thing of the past.

Business Strategist at Computer

Business Strategist Job Requirements

You must have strong experience and qualifications to become a successful Business Strategist. Your resume should include details of your knowledge of developing business strategies and how those strategies have been implemented successfully. This may include working with customers or clients, making decisions that support the brand’s mission statement, or helping develop marketing plans. You should also be well-versed in financial and qualitative analysis, with a keen eye for details.

You should also have strong communication skills, both written and verbal. Having experience working on teams is beneficial as well. Ultimately, thinking outside the box and developing innovative ideas can help you succeed in this role. If you have the right background and qualifications, a career as a Business Strategist can be rewarding and lucrative. Start by writing up your resume to showcase your experience and skills!

What is the Workplace/Work Environment of Business Strategists Like?

Business Strategists typically work in teams or organizational groups and are usually expected to work closely with other professionals in the same functional area. This could include working with analysts, researchers, financial consultants, and other strategists. The workplace of a business strategist is often fast-paced and dynamic–strategists must be able to come up with solutions quickly and then communicate their ideas effectively to the rest of the team.

Additionally, strategists must be equipped with creativity, problem-solving skills, and an understanding of market trends to develop viable business solutions. In a nutshell, business strategists need to spend time analyzing the needs of a company while also staying abreast of the latest trends to come up with solutions that will benefit the business. It is an ever-changing and sometimes demanding job, but ultimately very satisfying if you enjoy problem-solving.

How to Become a Business Strategist?

Apart from the apparent educational background, a business strategist must have specific skills and qualities to excel in this job. These include problem-solving abilities, creativity, analytical skills, communication skills and an understanding of business operations. Other necessary traits include good organizational skills, decision-making capabilities and knowledge of market trends.

Experience is always a plus when it comes to becoming a business strategist. LinkedIn is an excellent platform that can help one get noticed and stay connected with organizations in the industry. Additionally, having a master’s degree will also give you an advantage when applying for jobs.

When looking for potential candidates for this position, employers consider many factors, including academic records, experience, relevant skills and certifications. Based on these criteria, they decide who fits the job best.

So if you think you have what it takes to become a business strategist, start by preparing yourself with the right qualifications and experience.

You can also learn more about the job and get certified. There are several certifications available that will help you gain credibility as a business strategist. Many employers look for this certification when evaluating potential candidates, so research what’s available and decide which one best suits your needs.

Finally, make sure to stay up-to-date with any changes in the industry and remain alert about market trends. Knowledge of current affairs will give you an edge over other candidates and help you stand out when becoming a business strategist.

What are the Skills and Qualities Required to Become a/an Business Strategist?

Are you looking to become a business strategist? It’s essential in today’s competitive business landscape, requiring many skills and qualities.

To succeed as a business strategist, you need to develop effective strategies for long-term success. This means having the ability to plan, analyse data and make informed decisions. You must formulate and implement strategies tailored to the company’s needs while keeping up with industry trends.

It’s also essential for a business strategist to possess excellent communication skills. This means explaining complex information in an easy-to-understand way – both verbally and written. You should also be comfortable making presentations to leadership and clients.

In addition, a business strategist should have strong problem-solving skills and the ability to think critically. Creativity is especially important when developing new ideas and innovative solutions for complex challenges.

Finally, being organised and having excellent time management skills are crucial to success as a business strategist. It’s essential to juggle multiple tasks and prioritise work efficiently to achieve the desired results.

With these skills and qualities, you have what it takes to become an influential business strategist.

What is the Job Outlook for Business Strategist?

Business Strategists have become an increasingly essential and invaluable profession used by businesses, both b2c and b2b. A Business Strategist is responsible for analyzing business operations, identifying opportunities for improvement, creating strategies to help reach the company’s goals, and developing processes to improve productivity.

The job outlook for Business Strategists is promising, with a projected job growth of 6%, as businesses increasingly recognise the value and importance of Business Strategists. With the proper skill set, this could be a great career path for those looking to make an impact in the business world.

Additionally, Business Strategists often need to have a good understanding of finance and marketing, so if you already know those areas, that could be a great advantage. With the right combination of education, experience, and skillset, Business Strategists can positively impact the businesses they work with.

With the demand for strategists continuing to rise as more companies look for ways to create competitive advantages and stay ahead of their competition, the job outlook for Business Strategists looks promising. You can achieve a successful career in this field with the correct skill set and knowledge.

So if you want to impact the business world, consider becoming a Business Strategist! It could be just the opportunity you need to create real change.

What is the Difference Between a Business Strategist and a Consultant?

The difference between a business strategist and a consultant can be summed up in one word: expertise. A business strategist has expert knowledge in strategy, planning, and implementation. At the same time, a consultant typically brings decades of experience to the table from their respective field.

Business strategists focus on creating plans and strategies that propel the growth of a business. They analyze the internal and external environment to devise plans tailored to the company’s needs. A business strategist can help with market analysis, competitive intelligence, financial modelling, feasibility studies, and strategic planning.

On the other hand, a consultant is an expert in their field who guides companies. They have extensive experience in specific areas, and their expertise can be invaluable to companies looking for assistance with their business operations. Many types of consultants include marketing, HR, IT, financial advisors, and more. Consultants usually provide the necessary knowledge and skills that businesses lack.

Both strategists and consultants are valuable resources for businesses. Business strategists provide insight and direction, while consultants can offer expertise in specific areas of operations. Together, they can help a business to become more profitable and successful.

The most important thing is to ensure you hire the right person for the job – either a strategist or a consultant meeting your business’s needs.

Final Thoughts

A business strategist is an invaluable asset to any organization, providing marketing, finance and operations expertise. They can help identify areas of improvement within a company or industry and develop strategies for achieving success. With their deep understanding of the market landscape, business strategists are essential for helping organizations stay competitive and succeed in today’s ever-changing marketplace.

Whether you want to gain insight into your customers’ needs or create innovative solutions to increase revenue potential, having a knowledgeable business strategist on board will make all the difference.


Is a Business Strategist career suitable for a physically challenged person?

A Business Strategist career could be an excellent option for those with physical disabilities, depending on the individual’s abilities and preferences. People with physical limitations often have skills that can make them very successful in this field. For example, they may be highly organized and detail-oriented, have strong problem-solving skills, or possess an aptitude for creative thinking. They may also be able to work from home, meaning they don’t have to worry about the physical limitations of an office or workspace.

Of course, some challenges must be addressed when considering a Business Strategist career as a physically-challenged person. These can include accessibility issues in client locations, having access to the right technology and resources, or dealing with the challenges of working at a distance from colleagues. Awareness of these obstacles and how they might affect your work is essential. With proper guidance and support, a Business Strategist career can be an excellent option for those with physical disabilities.

Which postgraduate degrees should students pursue to become a Business Strategist?

If you want to pursue a career as a Business Strategist, earning a postgraduate degree in business administration is essential. You may also need managerial experience to properly understand how businesses operate and what strategies can best support their success. With the right qualifications and experience, becoming a Business Strategist is an exciting opportunity for anyone looking to dive into the business world.

Though there are a variety of postgraduate courses that may qualify you for a career as a Business Strategist, taking a degree in business administration is the most likely route. This will give you an understanding of crucial topics such as economics, finance, accounting and marketing – all critical to successful business strategy. Knowing these topics will help you to make well-informed decisions and support your employer in achieving their goals.

In addition to a postgraduate degree in business administration, having managerial experience is also beneficial for anyone looking to pursue a career as a Business Strategist. This type of experience will give you an insight into the challenges and rewards of working within a business environment and an understanding of the practical elements needed to ensure successful strategies.

With the right qualifications and experience, pursuing a career as a Business Strategist can be hugely rewarding. With the right approach and dedication, you will find yourself on your way to becoming an expert in this field.

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