Business Strategy: What Is It And Why Is It Important? - Peter Boolkah

“Strategy without tactics is the slowest route to victory, but tactics without strategy is the noise before defeat.” – Sun Tzu.

This famous quote encapsulates the importance of having a business strategy to succeed in any industry. A strong business strategy allows an organization to maximize its resources and make decisions to help it achieve its goals and objectives. In this blog post, we’ll discuss a business strategy, why it’s essential for businesses of all sizes, and how you can create one for your organization.

What Is Business Strategy?

Business strategy is a framework that helps a business identify how to achieve its goals. Businesses need an effective strategy to stay competitive and succeed in the market. Various strategies can be used, such as traditional competition-based “red ocean” strategies or differentiation-based “blue ocean” strategies.

With a good business strategy, businesses can identify where to place their efforts and resources to achieve long-term success. The strategy must be well thought out, as it will set the tone for how a business operates and its goals. Business strategy is an essential tool for any company looking to succeed.

Why Is a Business Strategy Important?

When running a successful business, having a well-articulated business strategy is critical. If you want your company to thrive in the long run, you need a plan that outlines the high-level objectives of your business and how you’ll achieve them. This strategy should align with your business model and help guide organisational decisions.

Perhaps nobody articulates the importance of a business strategy better than British entrepreneur Richard Branson, founder of Virgin Group. He says, “A good business strategy is like a road map: it shows you where you need to go and how you’re going to get there.” As an example of a successful strategy, Virgin Group always looks for new ways to diversify its business. Virgin has become one of the world’s most successful and recognizable companies since its humble beginnings as a record shop. This success wasn’t just luck; it was due, in part, to a solid strategic plan that has enabled the company to expand its reach into many different industries.

A strong business strategy is essential for any business, big or small. It helps the organization focus on the most important objectives and gives everyone in the team a clear direction for success. Doing well can set your company up for long-term growth and success.

Levels of Business Strategies

Corporate level

A corporate business-level strategy is a strategic framework that a company uses to gain and maintain a competitive edge in the market. It allows an organization to identify ways to differentiate itself from others, create value for its customers, and achieve its objectives.

An example of a corporate strategy is Amazon’s decision to provide customers with low prices and a wide selection. This strategy has enabled Amazon to become a leading e-commerce platform and the largest online retailer in the world. By offering its customers convenience, competitive pricing, and an array of products, Amazon has separated itself from the competition – giving it a clear advantage in terms of market share.

Ultimately, a corporate business-level strategy is essential for any company looking to gain an edge in the market. By implementing a well-crafted strategy that considers customers’ needs and wants, companies can differentiate themselves from their competitors and create value for them. With the right approach, organizations can succeed in today’s competitive marketplace.

Business level

A business-level strategy is an overall approach to how a company will achieve its objectives. It typically identifies the product or service people can expect from the company within a particular market. For example, Mcdonald’s has positioned itself as an affordable fast food chain, and they have used this as their business-level strategy to maintain success in the market. This strategy emphasizes their focus on providing low-cost food options, which sets them apart from competitors and makes them more attractive to budget-minded consumers. As a result, Mcdonald’s has been able to dominate the fast food industry and remain profitable.

This type of business-level strategy is essential for businesses because it helps them to differentiate themselves from competitors, attract customers, and better position themselves within the market. For businesses just starting or that have been around for some time, having a clear business-level strategy can make all the difference in their success. It is also vital for long-term planning and goal setting, providing a future growth and development roadmap. All in all, business-level strategies are invaluable for any organization looking to succeed in the marketplace.

Functional level

A functional-level strategy is a granular approach to achieving organizational objectives. It involves breaking down overall goals into specific tasks that people can execute. The key performance indicators (KPIs) of success are meticulously tracked and evaluated to determine the successes and failures of each separate task, allowing for decisions on where tactics should be adjusted.

An excellent example of this in action is creating a video game. This requires a lot of different teams working together to create different components that are then combined into the final product. Each team is assigned a specific target, and their success or failure is tracked through specific KPIs. The project’s overall performance is then evaluated by combining the individual teams’ results. This makes it easier to identify areas where adjustments must be made to ensure a successful final product.

In conclusion, functional level strategy effectively analyses organisational objectives and breaks them down into achievable tasks that can be better assessed for success or failure. This approach allows organizations to track performance better and make adjustments where needed.

How to Create a Business Effective Strategy?

Creating an effective business strategy is essential for any organization that wants to succeed in today’s competitive industry. It requires careful planning and a deep understanding of your customer’s needs and how to differentiate yourself from the competition. The strategy should also include a clear vision for the company’s future and its plans to achieve its goals. Each business will have its unique strategy that differs from others, depending on the industry, market conditions, and available resources.

It is essential to take your time and think carefully about creating an effective plan. Consider working with a consultant who specializes in strategic planning if needed. Doing thorough research into the market and understanding your customers’ needs will also be very beneficial. Having a clear business strategy gives you a firm foundation to build upon and ensure success for your company.

Business Strategy - Peter Boolkah

7 Components of a Business Strategy

A comprehensive business strategy serves as a blueprint for an organization’s success, delineating the route it should take to reach its objectives while overcoming challenges and leveraging opportunities. A well-crafted strategy synthesises the company’s ambitions and the practical steps necessary. A business strategy must be multi-faceted to be effective, incorporating several core components that collectively cover the breadth of the company’s operations and objectives.

This section will delve into the seven key components of a business strategy: Core Values, Vision, Tactics, Swot Analysis,  Resource Allocation Plan, Measurement and Goals. Each of these elements plays a crucial role in defining the organisation’s direction, setting clear goals, identifying the means to achieve those goals, fostering a supportive organizational culture, measuring progress, and making necessary adjustments. Understanding these components is indispensable for any leader or executive intent on steering their organization towards long-term success.

1. Core Values

Regarding core values, no one does it better than Zappos. This company is well-known for its commitment to high standards and customer service, both driven by core values. By emphasizing that customers come first in everything they do, Zappos has differentiated itself from the competition and achieved above-average results when it comes to customer satisfaction. This is an excellent example of how core values can be essential to business strategy.

Thought leader Tony Hsieh is a major driving force behind Zappos’ success and its emphasis on core values. He believes having clearly defined core values allows for better decision-making and customer experience. This is why Zappos focuses on values such as passion, fun, and delivering wow experiences. By focusing on these core values, Zappos has achieved high success. Tony Hsieh and Zappos understand the importance of core values in business strategy.

Many other companies are now realising how important core values can be in achieving success.

By understanding the importance of core values, businesses can use this knowledge to differentiate themselves from their competitors and create an environment that fosters employee engagement and customer satisfaction. Core values are a vital component of any successful business strategy. Tony Hsieh and Zappos have shown us that focusing on core values can be the key to success. Companies should take note of this example and learn how to use core values to achieve success.

2. Vision and business objectives

Vision and objectives are the cornerstone of any successful business strategy. The thought leader who best illustrates this is John Sculley, former CEO of Apple, who said, “You have to start with a clear vision about what you want to achieve and then drive it relentlessly toward that goal”. This demonstrates how important it is for companies to have a well-defined vision and objectives driving their business strategy.

Differentiation is also key to success, especially in today’s highly competitive marketplace. That’s why many companies are known for their core values, such as Amazon’s commitment to customer service: “to be Earth’s most customer-centric company”. When a company creates a culture centred around core values like customer-centricity, it sets itself apart from the competition. This is just one example of how a company can leverage vision and objectives to gain an edge in the marketplace.

A clear vision, objectives, and culture are essential to any successful business strategy. Companies prioritising these elements have a better chance of achieving their goals and standing out.

3. Tactics

Tactics are essential to a business strategy to achieve the desired results. Without tactics, a strategy is just a high-level concept that doesn’t give direction on how to make it happen. Peter Drucker, one of the most influential thinkers within business and management, illustrates this: “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.”

This quote perfectly captures the importance of tactics in executing an effective business strategy. By understanding the details and how to implement the plan, people can develop innovative solutions and strategies that may create value for a business. Ultimately, tactics are essential to ensuring a strategy is successfully executed and can help avoid the two big mistakes that Drucker mentions.

Businesses cannot realise their desired outcomes without the right tactics to carry out a plan. Therefore, having effective tactics in place is vital to achieving successful results. Peter Drucker’s quote captures this importance perfectly and highlights the need for businesses to get into the details of their plans to succeed. People who take risks do make mistakes, but they are learning opportunities that can be used to inform better strategies and tactics going forward through business strategy. Employing the insights of Peter Drucker is a great way to ensure that tactics are not overlooked and that your business strategy can be implemented successfully.

4. SWOT analysis

SWOT analysis is a critical component of any comprehensive business strategy because it helps to identify and analyze the external factors that can impact the success or failure of a company’s competitive strategy. It also looks at internal weaknesses and strengths within a business, providing valuable insight for decision-makers on how to move forward best.

One thought leader who emphasizes the importance of SWOT analysis is Michael Porter, a renowned economist and strategy expert. He famously developed the Five Forces Analysis to evaluate competitive position within an industry or sector. Porter’s model looks at five key forces that shape competition: buyers, suppliers, new entrants, substitutes and industry competitors. He applies this framework to SWOT to help companies develop a comprehensive understanding of their competitive position and use that information to inform strategic planning. By considering all the external and internal factors that could affect success, businesses can create more informed strategies with greater longevity.

SWOT analysis is an invaluable tool for creating effective strategies because it provides a broad overview of the external forces that can impact a company’s competitive position and an internal assessment of individual strengths and weaknesses. Michael Porter is one thought leader who understands this concept and advocates for its use in business strategy development.

5. Resource allocation plan

When it comes to the success of any business, people can come and go, but the framework within which resources are allocated is essential. A resource allocation plan is, therefore, a vital component of a business strategy, as it helps companies determine how best to utilize their resources and ensure they are being used in the most efficient way possible.

One thought leader who best illustrates this is Jack Welch, the former CEO of General Electric. He famously stated, “If you don’t have a competitive advantage, don’t compete, ” emphasizing the need for businesses to carefully consider how they allocate resources to ensure they develop a sustainable competitive edge. His philosophy was centred around creating value through a strong resource allocation plan, which has helped shape how businesses approach their strategic planning.

By following Welch’s guidance, businesses can ensure that their resource allocation plans are aligned with their longer-term objectives. This is crucial for success in any industry, as it allows companies to maximize the return on investment of their resources and stay ahead of their competitors.

6. Measurement

Measurement is crucial to any successful business strategy because it allows companies to keep track of their progress and make changes as needed. It also provides insight into how well the company’s strategies work, allowing them to refine and update those plans to serve their customers better. Business guru Peter Drucker best illustrates this with his concept of “cost leadership”, typically defined as a strategy to be successful by finding ways to deliver quality products and services at the lowest cost possible. By measuring progress in these areas, businesses can focus on attaining their goals more effectively while staying competitive.

Measurement also provides valuable feedback to management about their strategies’ effectiveness and which areas they can improve upon. By tracking progress through key performance indicators, businesses can better identify their strengths and weaknesses, allowing them to make adjustments as needed. Ultimately, measurement is vital to any successful business strategy, enabling companies to stay competitive in the ever-changing market.

In conclusion, Peter Drucker’s cost leadership concept shows how vital measurement is for businesses to remain competitive. By tracking progress and carefully analyzing key performance indicators, companies are better equipped to adjust as needed to reach their goals. Measurement helps businesses simplify the complex strategy implementation task by providing invaluable feedback on where to focus their efforts to succeed. With the right measurement tools, businesses can stay competitive and reach their goals more effectively.

7. Goals

Goals are an essential piece of business strategy and can be a key driver in helping companies focus their efforts towards achieving a desired result. Thought leader Peter Drucker famously said, “Plans are only good intentions unless they immediately degenerate into hard work”, emphasizing the importance of having well-defined goals and objectives for your business. Goals provide a focus strategy that you can use to evaluate how well your business is performing and make sure it’s on track to meet the ambitious plans you have set for reaching them. With clear, achievable goals, your business can better compete against the competition and stay ahead of the curve by achieving success in today’s ever-evolving market.

By setting goals, you are essentially setting your business up for success allowing for the best opportunity to reach and exceed your desired outcomes. Goals provide a clear path to follow so that everyone in the company is focused on the same goal, working together towards achieving tangible results. So if you want to ensure your business strategy is on track, defining clear goals is an essential starting point. You can ensure your business strives for success with the right goals.

Yet again, the wisdom of Peter Drucker demonstrates why carefully crafted goals are integral to a successful business strategy. By setting clear objectives and focusing on achieving them, your business has the best chance of reaching its desired outcomes. With the right goals in place, you can ensure your business is focused on the success it deserves.

Business Strategy Meeting

Business Strategy Implementation

When implementing a business strategy, there’s no one size fits all approach. Every business has unique needs and goals, so how you implement your strategy will depend on your business type and long-term goals. It’s important to remember that each business will require a different strategy, so you must tailor your approach to fit your specific needs. You’ll also need to consider the available resources and how they can be used effectively. Once you have established a plan of action for your business, it’s time to get down to the nitty-gritty of implementation.

This could involve anything from setting up systems and processes to training staff on using them. It’s also essential to track your strategy implementation progress to know what is working and what isn’t. This will help you refine your strategies over time and ensure you’re always moving closer to achieving your goals. Implementing a business strategy is no easy task, but with a bit of planning and dedication, you can make sure that your strategy is implemented successfully.

What Makes a Successful Business Strategy?

Developing a successful business strategy requires more than having a great product or service. Understanding the difference between a business strategy and an operational plan is essential. A business strategy is focused on gaining a competitive advantage by understanding customer needs, defining your value proposition, and creating a unique selling point that sets you apart from competitors.

It’s also essential to plan how you will market and promote your business, develop key partnerships, and define clear goals that could help you reach your company objectives. To ensure success, seeking customer feedback and using data-driven insights as much as possible is crucial. By developing the right business strategy, you’ll be more likely to achieve your objectives and become successful.

Building Competitive Advantage With Business Strategic Plan

When building a business strategic plan, the best place to start is with Alex Osterwalder’s Business Model Canvas. This allows you to visualize the entire process of setting the strategy and defining the unique selling points of your product or service. This approach lets you identify growth opportunities and refine existing strategies. From there, you can create a competitive advantage for yourself and your business by building on existing strengths and minimizing weaknesses. By doing so, you can better compete in the marketplace with other similar businesses.

Additionally, this approach can help identify areas of improvement that may have been overlooked previously. Ultimately, the goal is to build sustainable success through a strategic plan considering short-term and long-term strategies. With the right approach, you can create a competitive advantage for your business, giving you an edge over similar organisations.

Business Strategy and Market Positioning

Business strategy and market positioning are two key concepts businesses must consider. A business strategy is essential for outlining the company’s direction and setting objectives. It involves developing a plan for achieving those goals, such as expanding into new markets or creating more customer value. Market positioning refers to a product or service’s role and position relative to competitors. It involves developing a clear message about the product or service, how its value proposition differs from other offerings on the market, and utilizing tactics such as buying online or discounts to attract customers. Businesses need to consider both elements when developing an effective business strategy to help them achieve their goals.

Businesses must also consider the competitive landscape and customer needs when developing a business strategy and market positioning plan. This involves understanding what customers are looking for regarding value, who the competition is and how they are positioned within the industry. By considering these elements, businesses can develop a strategic plan to differentiate them from their competitors and position them for success.

Business strategy and market positioning are essential concepts businesses must understand when developing a competitive advantage. By considering customer needs, competition, and how to create value for customers, companies can set themselves up for long-term success.

Ways to Measure the Success of a Business Strategy

When it comes to measuring the success of a business strategy, there are lots of different ways to do so. From tracking KPIs and evaluating customer feedback to analyzing market trends, companies need to be able to measure their progress.

One thought leader who is particularly helpful in this area is Professor Michael Porter from Harvard Business School. He authorises several books, including Competitive Strategy and The Five Forces Analysis. Professor Porter has developed various tools and frameworks that help companies analyze their industry structure to understand better how to achieve a competitive advantage. He also offers strategic advice on measuring success based on these insights.

So if you’re looking for ways to measure the success of your business strategy, Professor Porter is worth checking out. He has a wealth of knowledge to draw on and many valuable tools for companies that want to stay ahead in an ever-changing market. Ultimately, it’s up to each company to decide which metrics are most important for success and how best to track them. With Professor Porter’s help, you can be sure you’re on the right path.

Business Strategy Examples

Business strategy is a plan of action that allows organizations—big and small—to achieve their goals. It helps them develop the best way to use available resources, set priorities, position themselves in the market, and compete with other organizations.

Here are three real-life examples of successful business strategies:

1. Amazon – Amazon has long understood customer service and convenience’s power. The company pioneered free two-day shipping, making it easier for customers to get what they need when they want it. They also launched Amazon Prime, giving members exclusive deals, discounts, streaming services, and more.

2. Airbnb – Airbnb’s business strategy focused on building trust and creating an online marketplace for people to find short-term housing rentals easily. To do this, they created a unique user experience, featuring detailed descriptions of each property and providing ratings from previous guests. This allowed customers to make informed decisions about their rental choices.

3. McDonald’s – McDonald’s has been successful by focusing on its value proposition—offering customers fast, convenient food at a low cost. The chain was one of the first to offer drive-through services and emphasize speed and efficiency. As a result, McDonald’s is now known as one of the most beloved brands in the world.

These are just a few examples of businesses using effective strategies to reach their goals. Organizations can develop a business strategy that works for them by utilising the right tools and planning.

creating business strategy

Defensive vs Offensive Business Strategy

Defensive vs offensive business strategy is an essential topic for any organization. Defensive strategies protect a company’s existing market position and maintain a competitive advantage. In contrast, offensive strategies are designed to explore new markets or go after areas where the company does not currently have a presence.

A successful example of a defensive business strategy is Amazon’s acquisition of Whole Foods in 2017. The move allowed Amazon to protect its existing market position as a significant online retailer while simultaneously introducing its brand into the physical grocery market. This strategy successfully cemented Amazon’s presence across multiple retail channels, and they have seen strong growth ever since.

On the other hand, an example of an offensive strategy gone wrong would be WeWork’s failed attempt to expand into China. WeWork planned to open more than 200 locations in the Chinese market. However, they could not get approval from local governments due to regulatory issues and a lack of understanding of the Chinese market. This resulted in a significant financial loss for WeWork and damaged its brand reputation.

Defensive and offensive business strategies can both be successful. However, companies should exercise caution when employing an offensive strategy in a new market as they may not understand all the regulatory complexities or cultural influences. Additionally, it is essential to have realistic expectations for any new venture and be prepared for potential losses if things don’t go as planned. Successful companies understand when to use each strategy and have a plan in place for all possible outcomes.

How is Strategy Different From Tactics?

In simple terms, strategy is the big-picture approach, often with long-term goals in mind. Tactics, on the other hand, are short-term actions or steps taken to achieve a particular goal. Strategy is more comprehensive and requires careful planning and execution over an extended period. Tactics are immediate and use resources to achieve specific objectives quickly. A strategy is an overall plan to reach your goals, while tactics are your specific actions. Tactics can be part of a strategy but don’t always need to be.

Sometimes organizations will use tactics without any long-term strategic objectives in mind. It’s important to remember that tactics should support the overall strategy to be effective. Tactics can quickly become ineffective or counterproductive without a clear and well-defined strategy. A successful strategy should align the organization’s long-term goals with its short-term objectives while considering available resources and other external factors that could affect the outcome. Tactical decisions are often made on an ad-hoc basis without considering how they fit into the overall plan.

It’s important to remember that while tactics may be used to achieve short-term goals, they should still support the organisation’s long-term strategic objectives. Taking a strategic approach allows organizations to make decisions with more thought and intention rather than just getting results in the short term. This helps create an overall plan for success that is both sustainable and achievable. Ultimately, successful strategies require a combination of strategy and tactics. By taking a strategic approach and thinking carefully about how tactics fit into the larger picture, organizations can optimize their resources and maximize their potential for long-term success.

Final Thoughts

Business strategy is a crucial component to success in any industry. It helps define an organisation’s competitive advantage, enabling it to set itself apart from its competitors and achieve long-term sustainability. With careful planning and implementation, businesses can gain a strong foothold in their market while positioning themselves for future growth.

Developing and maintaining an effective business strategy should be at the top of every entrepreneur’s priority list if they want to succeed in today’s highly competitive environment. By understanding how to create a successful business strategy that meets both short-term and longer-term objectives, entrepreneurs will have all the tools necessary for achieving success on their terms.


Which business strategy offers the highest returns?

Finding the business strategy that offers the highest returns isn’t always easy. It requires careful consideration of different factors such as market trends, customer needs, and profitability. To increase your chances of success, it’s important to remember the three critical components of any successful business strategy: customer focus, cost containment, and operational efficiency.

By looking at these elements and developing a strategy that considers them, you can increase your chances of achieving higher returns. Additionally, it’s essential to stay up-to-date on the latest trends in the market so you can adjust your strategy as needed. With careful planning and constant monitoring, you can create a successful business strategy that will yield the highest returns for your company.

What are the 4 business strategies?

The 4 main business strategies are cost leadership, differentiation, focus, and growth. Cost leadership means being the lowest-priced provider in your market. Differentiation involves distinguishing your product or service from competitors by offering a unique feature that adds customer value. Focus means targeting a specific customer segment with tailored products and services.

Finally, growth is all about expanding your business through new products and services or reaching a more extensive customer base. Having a clear long-term vision for your business is essential regardless of your chosen strategy. With the right strategy, you can stay one step ahead and succeed in today’s competitive marketplace.

Is business strategy a skill?

Business strategy is a skill that is essential for any successful business. It involves understanding a company’s goals, setting objectives and developing plans to achieve them. It’s also about identifying potential business growth opportunities and ways to minimize risk. It requires a practical analytical approach, creativity, and sound judgement.

With careful planning and execution, business strategy can be the key to unlocking a company’s potential. It can help leaders make informed decisions that will lead to long-term success. As such, it is an invaluable skill for those looking to take their business to the next level. With the right strategy, businesses can capitalize on opportunities and set themselves up for long-term success.

Do I need a business plan for business strategy?

If you plan on starting a business or creating a new product, the answer is yes – you need a business plan as part of your overall business strategy. A well-crafted plan can help guide decision-making and provide clarity to all stakeholders involved in the venture. It will also increase the likelihood of gaining financing from investors and banks and provide a roadmap for the future.

A business plan should outline your goals, strategies, markets, financial projections, etc. It’s essential to be honest with yourself about what you can realistically achieve to create an achievable plan that will set you up for success. Ultimately a good business plan is the best way to ensure that your business continues to move forward and that you can continue growing.

A business plan is an essential component in the process of developing a successful strategy for any venture. It can provide valuable insight into potential markets, help shape product development plans, and even be a marketing tool. Creating a comprehensive business plan will help you to understand the market, consider different strategies, and plan for potential scenarios. Additionally, having a business plan can help eliminate any significant risks associated with your venture before they become real issues. Taking the time to create a comprehensive, well-thought-out business plan is an essential part of building a successful business strategy.

Is business strategy effective?

Business strategy is a powerful tool for ensuring success. It helps companies set goals, develop plans, and align resources with the desired results. By having a clear focus and action plan, businesses can reduce risk and increase their chances of achieving their objectives.

However, effective business strategies don’t just happen. It takes a lot of hard work and careful planning to ensure that the strategy is sound and that all resources are used in an optimal way. Companies must also understand their competitive environment, customer needs, and internal strengths and weaknesses to create a successful strategy.

Having an effective business strategy can be the difference between success and failure. Creating something that works takes time, commitment, and a well-thought-out plan, but the benefits are worth it. With an effective strategy, companies can progress towards their goals more confidently and efficiently.

So, take the time to consider your objectives, develop a plan, and use the right resources to ensure that your business strategy is effective. With this approach, you can increase the chances of success for your company.

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