Stephen Covey was an American author, educator and businessman. In 1996 Time Magazine named him one of the most influential people in the US. He had a famous quote when it came to starting a business and it is one that I believe should resonate with every entrepreneur. He said “Start with the end in mind”. Read on to find why you should start your business with an idea of how you will sell it.
As an Entrepreneur you will have spent years honing your business and making it the very best it can be. You will undoubtedly be an expert in your product or service and will have often grown the business successfully from very small beginnings. However, often entrepreneurs and business owners are not as good at stepping back and looking at how to optimise the value of their business. They get caught up in making money in the present.
Five Marketing Mistakes To Avoid While Growing Your Audience
Marketing is constantly evolving, and the strategies you use to promote your business must evolve as well. Something that was wildly successful for you a few years ago may fall flat today. You have to update your marketing mindset and approach to fit an ever-changing environment, without getting pulled in so many directions that you lose sight of your goals.
Levelling the Playing Field for Entrepreneurs with Raquel Hellenga
One of the positive things that the COVID-19 pandemic has done is create a level playing field for different people. In this episode, myself and Raquel discuss how the pandemic has increased economic participation for those chronically ill, people living with disabilities, and disabled entrepreneurs or entrepreneurs with disabilities by leveling the playing field.
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