10 Top Grant Cardone Books - Peter Boolkah

Every entrepreneur, business owner, and self-help enthusiast knows that knowledge is power, and when it comes to equipping yourself with the tools for success, what you read can make all the difference.

You’ve probably heard the name Grant Cardone. He’s a best-selling author and a powerhouse in business coaching and personal development, known for his no-nonsense approach to sales, success, and 10X thinking.

In this post, we take a look at his best 10 books, providing you with a roadmap to transform your professional life and business strategies.

10 Top Grant Cardone Books - Peter Boolkah

Top 10 Best Books by Grant Cardone

1. The 10x Rule: The Only Difference Between Success and Failure

In ‘The 10X Rule, ‘ Cardone advocates setting goals that push you tenfold beyond your initial projections. This book illustrates how to handle success and why your goals should always be those that most people would deem impossible.

Key Takeaways:

  • Setting Ambitious Goals: The book centers on the idea that you should set goals that are ten times larger than what you believe you can achieve.
  • Massive Action: Cardone doesn’t beat around the bush with this principle – he believes that any worthwhile endeavor requires ‘massive action.’ This means putting in more effort, persistence, and energy than any sane person would consider reasonable.
  • Dominate Your Sector: Cardone discusses why you should aim to dominate your market rather than merely compete. This philosophical shift can lead to a strategic advantage that is game-changing for your business.

2. Sell or Be Sold: How to Get Your Way in Business and in Life

In ‘Sell Or Be Sold,’ Cardone dissects the art of selling, deeming it a survival skill critical in every aspect of life. He asserts that we are all salespeople and breaks the stereotype of aggressive sales tactics, revealing the transferable nature of selling. The book is ideal for entrepreneurs who are laying the foundations of their businesses and seasoned professionals looking to shake up their strategies.

Key Takeaways:

  • The Sales Mindset: The book begins with a fundamental shift in perspective, urging readers to adopt a sales mindset in all their interactions, personal and professional.
  • Control the Sale: Cardone argues that in sales, just as in life, the person in control is the one who sets the agenda. Taking command of the sale means controlling the outcome.
  • Always Be Closing: Popularized by the film ‘Glengarry Glen Ross,’ ‘Always Be Closing’ is more significant than a snappy phrase – it’s a reminder to advance your sales conversations continually.

3. Be Obsessed or Be Average

‘Be Obsessed Or Be Average’ is Cardone’s call to action for breaking free from the shackles of mediocrity. He argues that average thinking and behavior are so deeply ingrained in today’s society that anyone striving for greatness is viewed with skepticism or even disdain. The book resonates with the hustle culture, in which being “on” 24/7 is expected and celebrated. It provides guidance on how to make that constant drive productive and fulfilling.

Key Takeaways:

  • Making Your Obsession Constructive: Rather than seeing obsession as a negative – a destructive force – Cardone encourages channeling it into your business, fitness, and relationships.
  • The Power of Mantras: The book explores using mantras and affirmations to keep you focused and driven toward your goals.
  • Surrounding Yourself with Excellence: Cardone advocates for surrounding yourself with people, environments, and content that feed and further your obsessions.

4. If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

This book digs into the mechanics of how to secure a competitive edge in your market. It’s about competing with ferocity and strategy so that you can leave everyone else in the proverbial dust.  ‘If You’re Not First, You’re Last’ offers a blueprint for standing out in a crowded market for those in industries where competition is fierce.

Key Takeaways:

  • Shift the Competitive Paradigm: This book is about ensuring that your competitors are irrelevant because of how you dominate the market.
  • The Importance of Obsession: Cardone discusses how channeling your competitive fire can lead to incredible breakthroughs in your performance and output.
  • Creating a Value Proposition: One of the cornerstones of winning new business is the creation of a value proposition that is unparalleled by your competitors.

5. How To Create Wealth Investing In Real Estate

In ‘How To Create Wealth Investing In Real Estate,’ Cardone takes readers through the steps of building wealth through real estate investments. This book breaks down the complex world of real estate into manageable strategies that anyone can follow to start building their financial future.

Key Takeaways:

  • Understanding Real Estate Basics: The book simplifies the fundamentals of real estate investing for beginners, clarifying how to start and what to expect.
  • Long-Term Wealth Strategies: Cardone shares his insights on how to use real estate as a tool for long-term wealth, including choosing the right properties and understanding market trends.
  • Income Generation Techniques: Readers learn proven methods to turn properties into consistent sources of income, ensuring financial growth and stability.

6. The Closer’s Survival Guide: Over 100 ways to ink the deal

Building on his expertise in sales, Cardone’s ‘The Closer’s Survival Guide’ is a must-have for anyone looking to improve their closing skills. It’s all about practical strategies to close deals effectively. It moves beyond basic sale principles to offer over 100 specific techniques to ensure you can close any sale.

Key Takeaways:

  • Mastering the Art of the Close: The Closer’s Survival Guide focuses on the critical need to become proficient in sealing deals, emphasizing that the ability to close separates average salespeople from top performers.
  • Tangible Techniques: Cardone shares more than 100 concrete tested strategies to help sales professionals improve their closing rate.
  • Psychology of Closing: Understanding the mindset of your potential customers is crucial. This guide sheds light on the psychological aspects of selling and how to use this understanding to your advantage during the close.

7. The Millionaire Booklet – How To Get Super Rich

The author breaks down wealth creation into simple, actionable steps to increase income and invest smartly rather than just saving money. He outlines practical tips for anyone to start building wealth, regardless of their current financial situation.

Key Takeaways:

  • Straightforward Wealth Building Strategies: The booklet distills complex financial concepts into easy steps that anyone can follow to start growing their wealth.
  • The Power of Increasing Income: Cardone emphasizes making more money as the key to wealth rather than cutting back on spending.
  • Investing Wisely: Becoming wealthy is about investing it in ways that will make money work for you.

8. 10X Quotes

‘10X Quotes’ is designed to spark your ambition and motivate you to achieve your goals. It is a collection of impactful quotes for personal and professional growth. Whether you’re in sales, entrepreneurship, or just aiming for personal improvement, these quotes inspire action, perseverance, and an unstoppable mindset.

Key Takeaways:

  • Motivation on Every Page: The quotes provided are fuel that keeps you pushing forward, especially on tough days.
  • Simple Yet Profound: Cardone has a knack for capturing complex ideas in straightforward quotes that stick with you and make you think.
  • A Daily Dose of Ambition: Reading a quote or two every day can set a positive tone for your day, helping you maintain a high level of motivation and focus.

9. Sell To Survive

‘Sell to Survive’ is the foundational guide for anyone entering the sales field or looking to get better at selling. This book explains why selling is not just a job but a vital life skill necessary for success in all areas of life. With clear and concise teaching, Cardone lays out why everyone, no matter their career path, must learn how to sell.

Key Takeaways:

  • Selling as a Life Skill: ‘Sell to Survive’ introduces the concept that selling is essential for survival in the modern world, not just for sales professionals but for everyone.
  • Basic Skills and Techniques: It provides readers with the fundamental skills and techniques needed to succeed in sales, making the information accessible to beginners.
  • Real-life Applications: Cardone illustrates how sales skills are applicable in various aspects of life, from job interviews to personal relationships, showing that the art of selling is universal.

10. 10X Kids Book

Cardone’s ’10X Kids Book’ is an inspiring read for both parents and children, aiming to instill success-driven habits from an early age. It takes a straightforward approach, teaching kids the importance of setting high goals, adopting a strong work ethic, and not fearing failure. Through engaging stories and easy-to-understand concepts, it lays a foundation for building confidence and understanding the value of hard work.

Key Takeaways:

  • Goal Setting for Kids: The book introduces young readers to the concept of aiming high and setting ambitious goals. It encourages kids to dream big and provides steps to start working towards those dreams.
  • Developing a Strong Work Ethic: Cardone emphasizes the importance of hard work and persistence. He provides examples and strategies for kids to develop resilience and a positive attitude towards challenges.
  • Learning from Failure: It teaches children that failure isn’t the opposite of success but a step towards it. 10X Kids Book helps kids see setbacks as opportunities for growth and learning.

work much harder than what seems necessary

What Is the 10-Times Rule of Grant Cardone?

The 10-Times Rule is about setting big goals and then taking ten times more action than you think it takes to achieve them. This rule suggests that if you aim much higher and work much harder than what seems necessary, you will not only reach your goals but also exceed them. It’s a simple yet powerful way to push yourself beyond average efforts and results. This approach can transform how you tackle tasks in your business, pushing you towards success faster and more effectively.

In What Order Should You Read Grant Cardone Books?

Deciding on the order to read Grant Cardone written books can help you get the most out of his advice and strategies for success in business and personal finance. Here’s a recommended reading sequence with explanations for each choice:

  1. The Millionaire Booklet – How To Get Super Rich – Start here to get motivated. It’s short and sets a strong foundation by showing how attainable becoming super-rich can be.
  2. Sell or Be Sold: How to Get Your Way in Business and in Life – Early on, understanding the importance of selling in every aspect of life is crucial. It teaches that selling is a key skill regardless of your profession.
  3. The Closer’s Survival Guide: Over 100 ways to ink the deal – Once you’ve grasped the importance of selling, learning how to close deals is the next logical step.
  4. Sell To Survive – This reinforces the concepts learned in “Sell or Be Sold,” focusing on the necessity of selling to thrive in any economy.
  5. If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition – With selling skills underway, this book will help you understand the importance of leading in your market.
  6. The 10x Rule: The Only Difference Between Success and Failure – Midway, this book introduces the concept of massive action to reach success and beat average results.
  7. Be Obsessed or Be Average – Builds on “The 10x Rule,” pushing you to channel your energy and passion into your goals.
  8. How To Create Wealth Investing In Real Estate – Once motivated and equipped with sales and investment strategies, this book will lead you through real estate investing.
  9. 10X Quotes – A collection of motivational quotes to keep the 10X Rule principles fresh in your mind.
  10. 10X Kids Book – Whether for your kids or to nurture your inner child, 10X Kids Book imparts the principles of taking massive actions early on.
  11. The 10x Mentor – Finish your Cardone marathon with The 10x Mentor to understand the value of mentorship in maintaining and expanding upon your success.


What is Grant Cardone’s most popular book?

Cardone’s most popular book is “The 10X Rule: The Only Difference Between Success and Failure”. This book talks about achieving much more in your business and personal life by setting goals ten times bigger than what you believe is achievable and then taking actions that are ten times greater than what you think is needed to reach those goals.

It encourages readers to push past average and aim for outstanding success. People looking for practical business advice often use this book for its clear, actionable strategies.

How did Grant Cardone become successful?

Cardone became successful through hard work, smart investing, and a strong belief in not giving up. He began his career in sales, which taught him the importance of persistence and how to sell effectively. Over time, he saved money from his sales job and invested in real estate properties. This move was a game-changer for him, becoming a major wealth source.

Grant also focused on self-improvement, constantly learning new strategies to grow his business and income. His successful career as a sales trainer, speaker, and real estate investor shows how dedication, continuous learning, and smart investing can lead to great achievements.

How to learn from Grant Cardone?

To learn from Cardone, you can start by reading his books and watching his videos. Also, check out his YouTube channel, where he shares tips on sales, marketing, and motivation. Incorporating Cardone Training Technologies into your learning process can offer structured and innovative strategies to improve your sales skills and business acumen.

Listening to his podcast can provide insights into business strategies and personal development. Engaging with his content regularly and applying his principles to your daily routine can be very helpful. If you’re really into it, consider attending one of his seminars or webinars for a more interactive learning experience.

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