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Making Money in a Recession: Tips and Strategies from a Busines Coach

If you’re worried about what your financial situation will look like in a year – or even just the next few months – then it’s reasonable to be concerned. The key is starting preparations now so that when there is an economic downturn, we can take care of our money and survive easily with these tips for make money in a recession, from my best ever recessionary guide!

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How to Make Money During a Recession - Peter Boolkah

How to Make Money During a Recession?

People believe that recessions lead to total economic destruction, but proper financial management allows you to protect your assets while you grow successful businesses. While recessions can feel unsettling, smart financial decisions can help you protect what you already have and even grow profitable ventures. Success often comes from spotting opportunities others avoid because they seem too risky. During downturns, new business ideas and investment options tend to emerge; ones that are easy to overlook when the economy is thriving.

A recession can also be a practical time to start a small business. Essential products and services are always in demand, and small enterprises are often best positioned to meet these everyday needs. Some of today’s most successful companies were launched during past recessions because they focused on solving real problems. Investing is another way to create additional income. Market dips can offer valuable entry points for those learning how to invest, with options like dividend-paying stocks, defensive shares, and money market funds helping balance risk while still aiming for steady returns.

Build a 12 to 24 Month Emergency Fund

Building a 12 to 24 month emergency fund gives you financial stability and peace of mind during uncertain times. It creates a safety net that allows you to cover essential expenses without stress if income is disrupted or unexpected costs arise. With a solid emergency fund in place, you can make decisions calmly, protect your lifestyle, and stay focused on long-term goals instead of reacting to short-term setbacks.

What is an Emergency Fund?

An emergency fund is simply money set aside for unexpected events. The emergency fund protects you against financial emergencies, which include job loss, major home repairs, medical bills, and sudden personal income drops. The fund helps you control your personal finances throughout economic downturns while it protects you from financial difficulties. It allows you to avoid selling investments during market downturns and prevents you from using retirement savings when your financial situation becomes difficult. The system works as your financial safety net, which secures both your present way of life and your upcoming financial objectives.

How to Build Your Emergency Fund?

Building up an emergency fund takes time and discipline, but it is worth it in the long run. Start by setting aside a few hundred dollars each month and gradually increasing the amount as your financial situation allows. With a solid emergency fund in place, you can rest assured that you will be able to weather any economic storms that come your way.10% of revenue is a good rule of thumb for available cash in a business.

Income / RevenueRecommended Emergency Fund
$1,000/month$1,200 – $2,400
$5,000/month$6,000 – $12,000
$10,000/month$12,000 – $24,000

Protect Your Earnings First

In a recession, your income is your most important asset, so protecting it during economic downturns should be a priority. A clear budget helps you manage daily expenses while still allowing room for smart investments. Cutting back on things like unused subscriptions and overspending on groceries can slowly build savings that add up over time. These savings make it easier to cover essentials, keep investing, and prepare for long-term economic growth as the economy recovers. Choosing defensive stocks and recession-resistant assets can also provide steady income and help protect your finances during uncertain market conditions.

  • Save money: Invest in yourself by saving a portion of your earnings each month. This will give you a cushion to fall back on if you lose your job or encounter steep economic conditions.
  • Create a budget: Know where your money is going and make sure you’re living within your means. This will help you stay out of debt and keep your finances under control.
  • Invest in yourself: Learning new skills or getting additional education can help you stay employed and earn more money. This investment will pay off in the long run.
  • Be prepared: Having an emergency fund to cover unexpected expenses will help you avoid financial crisis. Plan for the worst and hope for the best.

Your financial base becomes stronger when you complete these actions and your financial control increases when you protect your earnings.

Boost Your Savings During a Recession

Financial success depends on developing correct financial habits because they enable you to earn more money during economic downturns. Investors achieve better security through larger cash reserves, which allow them to explore different investment opportunities. Building financial foundations that support future growth will help you maintain financial security during economic downturns.

  • Make a budget and stick to it: Watch closely what you are spending your money on; this way, you’ll know how much personal income you are spending on essentials and how much on extras.
  • Cut back on unnecessary expenses: Minor expenses like subscriptions or dining out could add up throughout the months. But saving here could add up to one more month to your fund.
  • Automate your savings: You should be able to easily justify the forthcoming growth of your savings by setting up automatic deposits, because then, savings will come through without your willpower, which often gets in the way.
  • Invest in yourself: Any advanced classes or certification or new skills you have gained can boost your earning potential in the future.
  • Live below your means: You can increase your cash reserves and investment opportunities by spending less than what you make.

Your financial cushion during recession will grow when you implement these protective strategies. Your savings will endure through all challenges because difficult times will not persist.

Minimize High-Interest Debt

If you’re carrying high-interest debt, now is the time to start paying it down. With interest rates low, you can save money by transferring your balance to a lower-interest credit card. And with the extra cash you free up, you can start chipping away at your principal balance.

  • Transfer balances to lower-interest credit cards
  • Make larger payments when possible
  • Avoid new high-interest debt

High-interest debt can be a real burden, especially during tough economic times. But by taking some proactive steps, you can get your debt under control and keep your finances on track. So if you’re carrying high-interest debt, what can you do to minimize the damage?

One option is to transfer your balance to a lower-interest credit card. Many cards offer introductory rates of 0% for 12 months or more, which can give you some breathing room to pay down your debt. Just be sure to read the fine print before you sign up, as some cards charge high fees for balance transfers. Another option is to simply start making larger payments on your debt. The sooner you can pay off your high-interest debt, the less interest you’ll ultimately have to pay. So even if you can only afford to make a small dent in your balance each month, it’s still worth doing.

Of course, the best way to avoid high-interest debt is to not incur it in the first place. But if you’re already in a hole, the steps above can help you get out of it and get your finances back on track.

House Hacking: Reduce Expenses & Generate Income

If you’re looking for a way to get ahead financially, house hacking is a great option. By definition, house hacking is when you purchase a property and live in it while renting out the other units. This can be an effective way to build equity, reduce your living expenses, and generate income all at the same time.

There are a few things to keep in mind if you’re considering house hacking during a recession. First, remember that recessions don’t last forever. While there may be some short-term challenges, house prices will eventually rebound and you’ll be in a good position to sell or refinance your property at a profit. Second, don’t overstretch yourself financially. Make sure you have enough cash reserves to cover any unexpected expenses, such as repairs or vacancy. Finally, don’t be afraid to negotiate. With so many properties on the market, sellers are often willing to accept lower offers.

Keep Your Credit Accounts Active

The necessity to maintain your credit accounts during a recession extends beyond what most people understand. Active accounts help you:

  • Maintain a good credit score.
  • Rebuild credit after a recession.
  • Ensure access to funds when needed.

Regular credit account monitoring with active account usage enables users to access low-interest loan opportunities and investment credit facilities during challenging market periods. Your credit history remains strong through disciplined financial practices, which help you avoid penalties. The basic action provides three benefits, which include financial protection, continuous access to funds, and reassurance during times of recession and economic hardship.

Invest in Recession-Proof Industries

There’s no doubt that we’re in the midst of an economic downturn. But does that mean that all industries are suffering? Absolutely not. In fact, there are some industries that continue to perform well even when overall economic activity slows. So, what makes an industry recession-proof? There are a few key factors.

Key Characteristics

  • Necessity: People will always need certain products and services, no matter what the economy is doing. Think food, healthcare, and energy.
  • Countercyclicality: Some industries actually do better when the economy is struggling. For example, businesses that provide bargain deals or those that facilitate remote work tend to do well during recessions.
  • Resilience: Some industries are just naturally more resistant to economic fluctuations. Think basic industries like agriculture or mining.

So, if you’re looking to invest in industries that will weather the current economic storm, keep these factors in mind. And check out some of the examples below for more ideas.

Examples of recession-proof industries:

  • Healthcare
  • Food and beverage
  • Energy
  • Agriculture
  • Mining
  • Technology
  • Discount retail
  • Online education
  • Remote work solutions

Create Additional Sources of Income

In these tough economic times, it’s more important than ever to have a reliable income source. And while holding down two or three jobs may seem like the only option, starting a side hustle can be a great way to supplement your income and ease the financial burden.

There are plenty of opportunities out there for those with an entrepreneurial mindset. Whether it’s starting a small business, freelance writing or becoming a consultant, there are many ways to make extra money. And with the cost of living on the rise, having a few extra income streams can make all the difference. So if you’re looking for ways to ease your financial stress, consider starting a side hustle. It could be just the thing you need to get through these tough times.

Sell Your stuff

Are you feeling the pinch of the recession? Looking to make some extra cash? Why not sell stuff you no longer need on eBay? You can declutter your home and earn some money at the same time – it’s a win-win! Just create an account, list your items and start earning. So what are you waiting for? Start selling today!

Enhance Your Market Value

In today’s economy, it’s more important than ever to make sure you’re doing everything you can to enhance your market value. One way to do this is to continuously update and improve your skillset. Not only will this make you more attractive to potential employers, but it will also help you command a higher salary. So if you’re looking to stay ahead of the curve, make sure you’re always learning and expanding your skillset.

This way when the economy resets your wages will not go down like many peoples will because your adding more value and therefore worth more to the organisation.

Use Dollar-Cost Averaging

Dollar-cost averaging is a technique that can be used to mitigate the effects of market volatility, especially during periods of economic recession. The basic idea behind dollar-cost averaging is to spread your investment into equal increments over a period of time. By buying more when prices are low and fewer when prices are high, you can reduce the overall cost of your investment.

Dollar-cost averaging does not guarantee profits or protect against losses, as investing involves risk, especially during market downturns. If you’re thinking about using dollar-cost averaging, be sure to consult with a financial advisor to see if it’s right for you.

Max Out Your 401(k) Contributions

If you’re like most people, the recent recession has taken a toll on your finances. 401(k)s and pension plans have been hit hard, and many people are worried about their retirement security. But there’s one silver lining to the current economic situation: now is a great time to max out your 401(k) or pension contributions.

What does that mean? It means you should contribute as much money as possible to your retirement savings plan. If you have a 401(k), that means contributing the maximum amount allowed each year ($18,000 for 2018). If you have a pension plan, it means making the largest possible contribution to your pension fund.

Why is this a good idea? Because when the stock market is down, your retirement savings have a chance to grow much faster. Of course, you shouldn’t put all your eggs in one basket. Diversifying your investments is always a good idea. But if you’re looking for a way to make the most of the current economic situation, maxing out your 401(k) or pension contributions is a great place to start.

Buy Investment Properties

The current economic situation is difficult, but property investors can still make a profit. Over time, real estate values tend to rise as the economy recovers, though future results can never be guaranteed.

Of course, you need to be prepared to hold onto your property for at least ten years or more to see the full benefit. But if you’re patient and ride out the current recession, you can come out ahead of the pack. So don’t give up on your investment property dreams just yet!

Take Advantage of Lower Interest Rates

The current recession has caused interest rates to drop, making it a great time to refinance your mortgage or home loan. By taking advantage of lower interest rates, you can save money each month on your payments. This extra cash can be used to pay down debt, build up savings, or make other investments.

Now is the time to take advantage of low interest rates and improve your financial situation. If you have been considering refinancing, now is the time to act. Contact your lender today and see how much you could save.

Three Systems of Investing

There are three systems of investing: active, passive, and index. Active investing involves picking stocks or other assets that you believe will outperform the market. Passive investing means investing in a broad range of assets that track a benchmark, such as the S&P 500. Index investing is a type of passive investing that specifically tracks a stock market index.

  • Active Investing – high effort, high potential
  • Passive Investing – broad market exposure
  • Index Investing – balanced approach

Each system has its own advantages and disadvantages. Active investing requires more research and time commitment, but it can offer greater potential rewards. Passive investing is simpler and often less expensive, but it may not provide the same upside as active investing. Index investing offers a happy medium between the two, offering diversification while still giving you the opportunity to outperform the market.

The best system for you will depend on your investing goals, time horizon, and risk tolerance. If you’re patient and willing to do the research, active investing could be a good fit. If you want a hands-off approach or don’t have the time to commit to active investing, passive investing may be a better option. And if you’re looking for somewhere in the middle, index investing could be a good choice. Whichever system you choose, make sure it aligns with your investing goals so that you can maximize your chances of success.

“Cash is Trash” Philosophy

Severino says that cash is trash and must be seen that way when businesses are preparing to ride out high inflation and unstable economic times. Look after your revenue, save and invest in hard assets which you can build upon or borrow against to invest in more hard assets. Grow your portfolio and protect your revenue. Building your revenue means growing your business. If you need help with that, we can help you. Get in touch with me, and if you want to hear more from Simon Severino, CEO of Strategy Sprints head over to my podcast 3 Strategies to Help You Tackle Inflation – The Transition Guy.

Riding out the inflation storm

Businesses are navigating difficult economic times currently and the experts tell us things are going to get more difficult. What is happening globally is part of the wider economic cycle that economies move through over time. We are told a global recession is on the way. Typically that means a depreciation in capital assets and an even bigger hike in the cost of living. History tells us we may see water and food shortages and there will be an impact on businesses. Preparation is the key to riding this storm.

Go low in cash terms

In a recession money is the first thing to depreciate. However, there are always areas of growth. On my Transition Guy podcast I featured Simon Severino, CEO of Strategy Sprints. He told me that he is investing in tech stocks like Google, Tesla and Amazon as well as dividend stocks, like Canadian National Resources, Enbridge, and fertilizers companies, because he assumes that there will be a food and water shortage. He points out that in the gold rush, people who made the most money were not the people looking for gold but the people who were selling picks and shovels because there was such high demand. In terms of constructing a portfolio, he ensures in times of global economic instability he has only 1% cash. Find an asset which is limited in supply, but high in demand. Want Personalized Financial Advice?

FAQs

How do you make money in a recession?

There are a number of ways to make money in a recession, and many people have found success using one or more of these methods. Some popular methods include starting a business, investing in stocks or mutual funds, or working from home.

Starting a business can be a great way to make money in a recession, as long as you have a good idea and the ability to execute it well. Many successful businesses have been started during economic downturns, so this is definitely an option to consider if you’re looking to make money. Investing in stocks or mutual funds can also be a great way to make money in a recession. While the stock market may be volatile during times of economic turmoil, there are always opportunities for those who are willing to take the risk. If you’re cautious and do your research, investing in the stock market can be a great way to make money.

Finally, working from home can also be a great way to make money in a recession. With technology becoming more and more advanced, there are more opportunities than ever before to work from home and make a good income. If you have the right skills and motivation, working from home can be a great way to make money in a recession.

Is it good to have cash during a recession?

While it’s always good to have cash on hand, during a recession it becomes even more important. Cash allows you to take advantage of opportunities that may come up, such as discounted prices on assets or investments. It also gives you the flexibility to weather a period of inflation without seeing your purchasing power drastically reduce.

Of course, there are downsides to holding too much cash. If inflation is high, your cash will lose value quickly. And if the recession is prolonged, you may miss out on potential gains in other investments. But overall, having some cash on hand is a good way to protect yourself during an economic downturn.

What investments do well in a recession?

When it comes to recession-proofing your portfolio, there are certain investments that tend to do well. Commodities like gold and silver tend to be popular during periods of economic uncertainty, as they are seen as a safe haven for investors. Gold in particular has a long history of being used as a store of value, and its price often goes up when other asset prices are falling.

Other recession-proof investments include government bonds and cash. Government bonds are considered to be among the safest investments around, as they are backed by the full faith and credit of the government issuing them. Cash is also a safe investment in times of recession, as it is not subject to the same volatility as stocks and other assets.

Of course, no investment is completely recession-proof, and all investments come with some degree of risk. However, by diversifying your portfolio and including a mix of recession-resistant investments, you can help to protect yourself from the worst of a downturn.

What businesses do well in a recession?

In a recession, businesses that do well are typically those that provide essential goods and services, or those that offer discounts and value-added services. Businesses that cater to luxury items and non-essential services tend to suffer in a recession. Some businesses that do well in a recession include grocery stores, discount retailers, and home improvement stores. These businesses provide essential goods and services that people need even when they are cutting back on spending.

Other businesses that can do well in a recession include banks and financial service providers, as people still need to access credit and manage their finances during tough economic times. Finally, businesses that offer deep discounts or added value-such as loyalty business programs or special sales-can also be successful during a recession, as people are looking for ways to save money. While no business is recession-proof, these are some of the businesses that have a better chance of weathering an economic downturn. By understanding what businesses do well in a recession, you can be better prepared to survive tough times.

Peter Boolkah
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