How Can a Public Speaking Coach Help You Reach Your Business Goals? - Peter Boolkah

As a business owner, you’re often called upon to wear many hats. From being the financial planner to the HR manager, the roles you play are diverse. But there’s one role that possibly trumps them all: the public speaker. Whether you’re pitching to a new client, persuading investors, or motivating your team, effective public speaking is an essential skill that can propel your business to amazing heights.

Yet, it’s a skill that many find daunting, if not downright terrifying. This is where a public speech coach comes into play. In this article, we will dive into the transformative role a public speaking coach can play in helping you become a great public speaker with enhanced confidence and professional charisma.

What is Public Speaking Coaching?

Public speaking coaching is like having a personal trainer for your communication skills. It’s all about improving how you speak in public or formal business settings. Working with a coach can help you find your unique style, master storytelling, and, most importantly, gain the confidence to deliver impactful messages to any audience.

Your coach will be there to guide and mentor you, providing feedback and practical techniques to overcome fears, handle tough questions, and engage your listeners effectively. Whether you’re new to public speaking or a seasoned pro looking to refine your skills, coaching can be a game-changer that opens doors to new opportunities and successes in your business journey.

Why is Public Speaking Important for Your Business Goals?

Public speaking is a powerful tool for persuasion. It’s not just about convincing clients or investors, but also about inspiring your team to give their best. Effective public oral communication skills can truly make a difference.

What’s more, it can enhance your reputation and credibility. By presenting your thoughts and ideas confidently and coherently, you establish yourself as an authority in your field. This, in turn, opens doors to new opportunities.

Public speaking is also great for networking. When you can articulate your business vision and values clearly, it helps you build valuable connections and collaborations. And let’s not forget, effective public oral communication skills can boost your confidence, a crucial ingredient for success in any business endeavor.

public speaking coach - Peter Boolkah

Top 10 Benefits of Working With a Public Speaking Coach

To truly appreciate the value of a public speaking expert, let’s delve into the top 10 benefits you can gain from this partnership. From gaining a deeper understanding of your audience to mastering the art of storytelling, these benefits highlight the transformative power of effective public speaking and its potential to propel your business toward its goals.

Whether you’re just setting out on your entrepreneurship journey or are a seasoned business owner looking to level up, these insights promise to be of value.

1. Develops Leadership Qualities

Public speaking is not just important for leadership development, it’s a skill that can truly transform you. It helps you express your vision with clarity and conviction, influencing and inspiring others to join you on your journey.

With the guidance of a skilled public speaking trainer, you’ll learn to connect with your audience on a deeper level, presenting your ideas in a way that truly resonates. And let’s not forget, that public speaking builds confidence, sharpens your communication skills, and equips you to handle any challenge that comes your way.

2. Ensures Career Advancement

Being a good communicator is a skill that plays a crucial role in career advancement. In the business world, individuals who can express their thoughts clearly and confidently often make rapid progress up the corporate ladder. They are seen as competent, trustworthy, and captivating, qualities highly valued in any professional environment.

A public speaking coach can assist you in honing these skills, teaching you how to present your ideas convincingly, handle challenging questions gracefully, capture the attention and respect of your audience, and ultimately help you improve your executive presence. Whether you aim for a promotion, aspire to a leadership role, or seek to grow your own business, refining your public oral communication skills can significantly enhance your chances of achieving your career goals.

3. Improves Your Research Skills

Powerful public speaking requires diligent research. It’s about delving deep into a topic and finding relevant facts, figures, and compelling arguments to support your point of view. This process not only broadens your knowledge but also sharpens your analytical skills. A speaking coach can guide you on how to conduct effective research, ensuring you cover all bases and present an informed, well-rounded perspective during your presentations.

They’ll show you how to sift through the information overload, pick the most pertinent points, and weave them into a compelling narrative. As a business owner, these research skills can be invaluable, helping you make informed decisions, stay ahead of market trends, and maintain a competitive edge.

4. Develops Critical Thinking Skills

Public speaking training is like a nurturing guide that helps develop your critical thinking abilities – skills that are vital for successful business leadership. When crafting a powerful speech, you need to seamlessly connect ideas, reason logically, and analyze with precision. A speaking coach supports you throughout this journey, encouraging you to break down complex topics, construct persuasive arguments, and evaluate ideas thoughtfully.

This honing of critical thinking extends far beyond the stage. In the business arena, it enhances decision-making, problem-solving, and strategic planning, offering a comprehensive approach that propels your business toward its goals. The ability to think critically is not just an oral communication skill; it’s a fundamental pillar of effective business leadership.

5. Improves Communication and Speaking Skills

Professional speaking coaching plays a crucial role in enhancing both communication and speaking abilities. It helps you express yourself clearly, concisely, and convincingly – vital for successful business interactions. During the coaching session, the coach guides you in refining your skills, from improving diction to enhancing vocal variety and fine-tuning non-verbal communication. They also help you structure thoughts coherently, articulate complex ideas simply, and use storytelling to captivate your audience.

Additionally, they boost active listening skills, essential for effective communication. Investing in a coach not only elevates podium presence but also optimizes all aspects of communication in your business life. This enhancement fosters deeper connections, improved team collaboration, and a more persuasive sales pitch – all contributing to your business’s success.

6. Ensures Personal Development

Public speaking coaching ensures personal development in a multitude of ways. Primarily, it helps you to overcome fears, particularly the common fear of public speaking. With the aid of a coach, you learn to manage speech anxiety and perform with composure, building resilience and self-confidence. It also promotes self-awareness as you discover your unique voice, strengths, and areas for improvement. This journey of self-discovery kindles personal growth, as you develop new perspectives and a stronger sense of self.

Additionally, the discipline, diligence, and dedication required for effective public speaking foster qualities such as patience, persistence, and focus. These traits are not only crucial for delivering powerful speeches but are also instrumental in other aspects of life, ensuring holistic personal development. Moreover, the feedback received from your coach offers valuable insights into your performance, thereby encouraging continuous learning and improvement.

7. Develops Your Vocabulary

Public speaking coaching inherently fosters the development of your vocabulary. As you delve into diverse topics, research extensively, and strive to articulate your thoughts with precision, you naturally acquire new words and phrases. A speaking coach can further bolster this process, encouraging you to use more expressive language, metaphors, and analogies that can make your speeches more impactful and engaging.

They can also guide you in the appropriate use of industry-specific language, helping you to establish credibility and authority in your field. A robust vocabulary not only enhances your speeches but also enriches your everyday communication. It allows you to communicate more effectively, understand and interpret complex texts, and engage in intelligent conversations. Enriching your vocabulary, therefore, is a direct outcome of speaker training, which can greatly enhance both your personal and professional communications.

8. Helps You Hone Your Presentation Skills

Public speaking coaching plays a pivotal role in honing your presentation skills. A coach supports you in mastering the art of crafting visually engaging slides, using them as effective tools to underscore your key points rather than as a script. They guide you on how to balance text with visuals, use colors effectively, and structure your slides for optimal impact. Furthermore, they help you fine-tune your non-verbal communication skills.

From improving your posture and eye contact to teaching you when to gesture and when to pause, a coach can transform your overall stage presence. They also assist in developing your voice modulation skills, helping you to vary your tone, pace, and volume to keep the audience engaged. Mastering these skills allows you to captivate your audience, convey your message powerfully, and leave a lasting impression.

9. Improves Your Body Language

Public speaking coaching can dramatically improve your body language, a key element in non-verbal communication. Body language, encompassing facial expressions, gestures, and postures, can often convey more than words themselves. A skilled coach guides you to become more aware of your non-verbal communication, helping you eliminate unconscious habits that may detract from your message, such as fidgeting or slouching.

They teach you to use positive non-verbal communication, like maintaining open postures and using purposeful gestures, to reinforce your professional speech and engage your audience. Importantly, they show you how to use eye contact effectively, a critical factor in establishing a connection with your audience.

10. Help You Become Aware of How Others Perceive You

Public presentation skills training offers a valuable opportunity for you to gain insights into how others perceive you. Sometimes, our self-perception can be skewed or incomplete. A skilled coach provides objective feedback on your speaking style, body language, and overall presentation, offering a fresh perspective on how you come across to others.

They can highlight strengths that you may have overlooked and draw attention to areas that need improvement to align your intention with others’ perceptions. This increased awareness can lead to more effective and authentic communication, allowing you to adjust your approach based on the situation or audience.

For example, you may learn to speak with confidence in a business negotiation, show empathy in a team meeting, or convey passion during a keynote speech. Ultimately, gaining a clear understanding of how others perceive you can empower you to influence that perception and shape your brand strategically, contributing significantly to your professional growth and business success.

Public speaking coaching

How to Tell When You Need a Public Speaking Coach?

Identifying the need for a public presentation coach often stems from several key indicators. If you frequently experience excessive nervousness or anxiety before speaking engagements, it could indicate the need for coaching. While it’s normal to feel some level of nerves, intense anxiety can impact your performance and hinder your ability to effectively deliver your message.

Also, if you consistently feel unsatisfied with your own performance after presentations, sensing that you didn’t convey your message as intended, a coach can assist you in refining your delivery skills. Similarly, if you consistently receive feedback suggesting a lack of clarity or engagement in your speeches, it’s a clear sign that coaching could be beneficial.

Lastly, as you progress in your career and face larger audiences or more high-stakes speaking engagements, a coach can help you confidently rise to these new challenges. They can provide personalized guidance on captivating larger audiences, handling Q&A sessions, and delivering speeches that leave a lasting impact.

What Qualities to Look For in a Public Speaking Coach?

If you want to find a public speaking coach who will truly enhance your oral communication skills and, in turn, reach your business goals, it’s essential to consider several key qualities.


A coach with extensive experience in public speaking brings a wealth of firsthand knowledge, having worked with numerous coaching clients and encountered and overcome many of the challenges that you are likely to face. They intimately understand the nerves, concerns about forgetting lines, and the struggle to captivate an audience.

Furthermore, an experienced coach has likely coached a diverse range of individuals, each possessing a unique speaking style, strengths, and areas for development. This breadth of experience enables them to adapt their coaching approach effectively, providing advice tailored to your specific needs. They comprehend the nuances of what you’re going through and can serve as a reliable guide every step of the way, whether providing individual coaching or coaching team members.


The approach your communication coach adopts should be personalized and supportive, designed to address your unique needs and communication style. A good coach won’t try to mold you into a ‘one-size-fits-all’ speaker, but instead, they’ll identify your individual strengths and use them to enhance your overall communication skills. They’ll encourage constructive criticism, creating an environment where you feel comfortable to practice, make mistakes, and learn.

They’ll also offer practical, actionable strategies and techniques that you can immediately apply to your public speaking. This may include advice on structuring your speech for better flow, practical tips on effectively using pausing and pacing, or techniques for managing nerves. A coach with a supportive and customized approach will be best able to help you develop your authentic voice and maximize your public speaking potential.


The personality of your personal speaker coach plays a substantial role in the success of your coaching experience. Compatibility is key – you need to feel comfortable with your coach, as you’ll be working closely and discussing aspects of your performance that might make you feel vulnerable.

You want a coach who exhibits empathy, understanding, and patience, creating an open and trusting environment for growth. A coach with a positive, inspiring personality can motivate and encourage you, pushing you to achieve your best while respecting your communication style. They should also display professional integrity, ensuring that the coaching process is confidential and respectful.


When choosing who to work with, it’s important to consider the credentials of a public speaking coach. You want someone with experience and knowledge to guide you. Look for coaches who have recognized certifications or qualifications in areas like communication, psychology, or coaching. Also, consider their affiliations with professional organizations or institutions.

Membership in bodies like the International Coach Federation (ICF) or the Association of Professional Speakers (APS) shows they adhere to industry standards. It’s also helpful if the coach has a proven track record of helping individuals improve their public speaking skills. Testimonials, reviews, or case studies can give you insights into their effectiveness.

Why Should You Hire a Public Speaking Consultant for Your Business?

Hiring a public speaking consultant for your business can bring a wealth of benefits that can significantly enhance your company’s operations and success. Here’s why you should consider it.

Fostering Effective Communication Skills

Effective communication is the key to any successful business. A public speaking consultant can help you and your team develop these skills, improving your ability to convey your company’s vision, goals, and strategies both internally and externally.

This not only promotes clarity and understanding within your organisation, but also enhances your ability to engage with clients, investors, and other stakeholders.

Boosting Confidence

Public speaking can be daunting, and many people struggle with nerves and anxiety. A consultant can provide personalised coaching to help individuals overcome these barriers, fostering confidence that enhances their ability to perform in high-pressure situations such as sales pitches, presentations, or media interviews.

Enhancing Persuasive Abilities

In the entrepreneurial world, convincing others of the value of your ideas or products is essential. A public speaking consultant can help enhance your persuasive abilities, teaching you the art of rhetoric, negotiation, and influence. This can be invaluable in a variety of contexts, from securing investment to closing sales.

Improving Leadership Skills

Becoming a great speaker is a crucial component of effective leadership. A public speaking consultant can help develop these skills, enhancing your professional presence, as well as your ability to inspire and motivate your team, articulate your company’s vision, and make impactful decisions.

Enhancing Your Company’s Reputation

By improving the communication skills of your team, a public speaking consultant can enhance your company’s reputation. When your team speaks with clarity, confidence, and persuasion, it leaves a positive impression that can strengthen brand image and trustworthiness.

Driving Business Growth

Ultimately, the skills developed under the guidance of a public speaking consultant can contribute to your business growth. Whether it’s winning over a new client, securing investment, or effectively leading your team toward your business goals, effective public speaking can open doors and drive success.


How to get the most out of public speaking experiences?

To maximize the benefits of your public speaking engagements, it is essential to adopt a growth mindset. Consider each opportunity as a valuable chance for learning and enhancement. Prioritize thorough preparation, ensuring you have a deep understanding of your material and a clear message. Engage in consistent practice of your speech and actively seek feedback from trustworthy individuals.

Whether you opt for one-on-one coaching, private coaching, or group training, focus on maintaining a strong connection with your audience during the speech. This involves making eye contact, responding to their reactions, and encouraging their participation. After delivering your speech, take the time to reflect on your performance. Identify the aspects that went well and pinpoint areas that require improvement. This reflective process, combined with effective coaching, can significantly contribute to the development of your speaking skills.

What goes into a keynote speech?

Keynote speeches are like the heart and soul of a conference or event. They set the tone, inspire the audience, and leave a lasting impact. Crafting a successful keynote speech involves several important components. As a keynote speaker, you need a compelling theme or message that truly speaks to your audience. It should be relevant, inspiring, and resonate with their experiences.

Also, the speech should be well-structured, with a captivating introduction that grabs their attention, followed by clear main points supported by evidence or personal stories, and a powerful conclusion that reinforces your message. Speak, use confident non-verbal communication, and if appropriate, include visuals that engage the audience. Lastly, a memorable keynote speech often includes a strong call to action, motivating the audience to take specific steps aligned with the central theme.

How to avoid being flustered when speaking in public?

To avoid being flustered when speaking in front of an audience, it’s crucial to adopt a diligent preparation strategy along with some mental techniques. Firstly, know your material inside out. This includes not just the content of your speech, but also understanding your audience’s needs and expectations. The more familiar you are with your material, the less likely you’ll be to lose your train of thought or get thrown off by unexpected questions. Also, practice as much as possible.

Practicing your speech multiple times can help you become more confident and comfortable with your content and delivery. It can be helpful to rehearse in front of a mirror or record yourself to critique your performance. Work on your mindset. Try to view public speaking as an opportunity rather than a threat. Use mindfulness techniques to stay in the moment and minimise anxiety. Lastly, remember that everyone makes mistakes, and it’s how you recover from them that matters. If you stumble, take a moment to gather your thoughts and continue with poise and confidence.

What are 5 public speaking skills?

Public speaking encompasses a diverse set of skills, all of which contribute to effective and impactful communication. Here are five key skills effective speakers possess:

  1. Articulation and Clarity: Clear and concise delivery of your message is paramount in public speaking. This involves paying attention to your pronunciation, grammar, and vocabulary, ensuring that your audience can easily understand and follow your talk.
  2. Non-Verbal Communication: Your physical presence has a significant impact on how your message is perceived. Good posture, confident movements, and appropriate facial expressions help to enhance your message and engage your audience.
  3. Voice Modulation: Variations in pitch, volume, and speed can make your speech more dynamic and interesting. Knowing when to emphasize certain points and when to pause for effect can significantly improve your delivery.
  4. Audience Engagement: Engaging your audience is an essential skill. This could involve asking rhetorical questions, using interactive elements, or simply maintaining eye contact. The aim is to keep your audience interested and involved in your presentation.
  5. Handling Nerves and Anxiety: Speaking in public can be nerve-wracking, and managing your anxiety forms a crucial part of public speaking. Techniques such as deep breathing, visualization, and positive self-talk can help to calm your nerves and boost your confidence on stage.
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