The 10 Rockefeller Habits - Peter Boolkah

Countless entrepreneurs and business owners have used Verne Harnish’s 10 Rockefeller Habits to help them achieve success. These habits are based on the principles of John D. Rockefeller, one of America’s wealthiest businessmen and philanthropists. They include creating a clear vision for your organization, gathering data about customers and competitors, setting goals that align with your company’s mission, focusing on execution rather than simply talking about ideas, developing strong team dynamics among employees, and more.

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This blog post will discuss how these 10 Rockefeller Habits can be implemented in any organization to increase productivity, profitability and be used as a framework for scaling. With proper implementation, you can ensure that every decision you make is aligned with the overarching goal of achieving success for your business or organization.

What Are The 10 Rockefeller Habits?

These habits are the ones that JD Rockefeller used in principle to build Standard Oil. Verne talks about these Habits in his business book Scaling Up ‘ “Mastering the Rockefeller Habits 2.0, and I cannot recommend this book highly enough.  Any business looking to Scale Up their companies, please read this book. Now let us explore the Rockefeller Habits Checklist, looking at each of the 10 habits in more detail.

Rockefeller Habits - Peter Boolkah

1. The executive team is healthy and aligned

The first Rockefeller Habit popularized by Verne Harnish and the Scaling Up organization is having a healthy and aligned executive team. In other words, it’s about getting the right people in the room, ensuring they’re on board with your company’s mission, and ensuring everyone works together towards a common goal.

This habit is important because, when done correctly, it creates harmony in the workplace and sets everyone up for success. When the executive team is healthy and aligned, there’s a greater chance of open communication, respect, and better decision-making.

One company that has been successful with this habit is Zappos. They have created an executive team that is both healthy and aligned. This has enabled them to maintain their unique company culture and build a strong brand reputation. The leadership team at Zappos works together to ensure the company’s success while encouraging employees to be innovative and creative.

By following the Rockefeller Habit number one, companies can create an environment where everyone is working towards a common goal and is supported by the executive team. This can be a great way to start a successful business, allowing for better communication and decision-making. And when done correctly, as Zappos has achieved, it can lead to greater success.

2. Everyone is aligned with the #1 thing that needs to be accomplished this quarter to move the company forward

The second Rockefeller Habit is about getting everyone to focus on the same priority, often called the company’s critical number. It means understanding what must be done this quarter to move the company forward and ensuring everyone is aligned. This is critical because when everyone knows their top priority, they can work together more efficiently to increase their chances of success.

A great example of a company that implements this Habit well is Amazon; they focus on their customers as their number one priority and ensure all employees know it. By putting the customer first, Amazon has achieved remarkable success. So if you want your company to succeed, keeping everyone focused on the same critical priority should be your number one priority. That’s the key to success!

3. Communication rhythm is established and information moves through the organization quickly

The third Rockefeller Habit is all about ensuring clear communication within the organization. This means establishing a rhythm of communication, typically quarterly, monthly, weekly and daily meetings. It’s essential to have these regular meetings to ensure information moves quickly and nothing gets missed or overlooked.

Again, Amazon is an excellent example of a company demonstrating this habit well. Jeff Bezos makes sure his team has daily meetings and weekly check-ins. The team also holds quarterly all-hands meetings to discuss the big-picture strategy and ideas. By having a consistent communication rhythm, Amazon can ensure everyone in the organization is kept in the loop and informed about any changes or decisions.

Overall, this Rockefeller Habit is essential for any successful business as it helps to create a sense of connection and understanding within the organization. Keeping communication channels open is vital for creating a successful and productive team. It encourages collaboration, transparency and trust, leading to better results. So get your daily huddles in place and start communicating!

4. Every facet of the organization has a person assigned with accountability for ensuring goals are met

This Rockefeller Habit is about assigning roles and responsibilities in an organization. Every facet of the business should have at least one person assigned to it who takes responsibility for ensuring that goals are achieved. This typically falls to middle managers, who must do whatever it takes to increase their team’s progress each week or month.

A great example of a European company using this habit is Berlin-based travel tech startup GetYourGuide. Every department, from engineering to customer service, has a designated manager responsible for specific tasks and performance goals. This ensures the company runs smoothly, as all milestones are tracked and monitored appropriately.

It also allows the executive team to focus on long-term strategic objectives without micromanaging day-to-day operations. This habit is an essential part of GetYourGuide’s success as a business, and it should be adopted by other companies if they want to achieve similar levels of success.

This Rockefeller Habit helps organizations stay focused and efficient by assigning roles and responsibilities to the right people. By having managers that take ownership of their respective areas, they can ensure the business’s success as a whole. This is especially important for companies looking to increase and establish themselves in a competitive market. With this habit, they can be sure that all areas of the organization are working towards their goals and objectives. So, if you’re a business leader looking to get your company on track for success, this Rockefeller Habit should be on your list!

5. Ongoing employee input is collected to identify obstacles and opportunities

Continuing with the Rockefeller Habits, number five collects ongoing employee input to identify obstacles and opportunities. This means understanding what your team needs to succeed and grow. By having an open dialogue between management and employees, you can better anticipate potential problems, deliver solutions quickly, and create a company culture where everyone feels heard and valued.

A great example is IBM under the leadership of Lou Gerstner, the American businessman who ran the business from 1993-2002. Gerstner encouraged employees to voice their opinions and ideas in a way that was unprecedented at the time. By having open conversations with his staff, he could make better decisions for his company and create an environment where everyone felt empowered.

The story’s moral is that collecting ongoing employee input will help you identify obstacles and opportunities, resulting in a stronger team and potentially better business decisions. Take this lesson from IBM’s success, and ensure you listen to your employees!

Doing so can create a culture where everyone feels heard and valued. This will lead to a stronger team, better business decisions, and a more successful company.

6. Reporting and analysis of customer feedback data is as frequent and accurate as financial data

The sixth Rockefeller Habit, reporting and analysing customer feedback data as frequently and accurately as financial data, is a powerful tool for any company. It encourages executive and middle managers to meet regularly to review customer feedback data to identify trends impacting the business or opportunities to do more of the right things. By doing this, teams can make informed decisions about serving their customers best and increasing customer satisfaction.

An example of a UK company that illustrates this habit well is the clothing brand Gap. The company has established an ongoing process of collecting customer feedback, including surveys, phone calls and online reviews. The management team then analyzes this data to identify areas where improvements could be made in product design or marketing activities. By doing this, Gap can respond quickly to customer feedback and ensure its products and services meet customer needs. This increases customer satisfaction and helps the company remain competitive in the market.

Ultimately, the sixth Rockefeller Habit encourages companies to use data-driven decision-making regarding customer service and relationship building – which companies can significantly benefit from. By ensuring that customer feedback is part of the decision-making process, teams can make informed decisions and implement changes to serve their customers better. This habit is an important reminder for all companies to take customer feedback seriously and use it to guide their business decisions.

7. Core values and purpose are “alive” in the organization

The seventh Rockefeller Habit, ensuring that core values and purpose are “alive” in the organization, is essential to business growth. This means every employee must understand and be passionate about the company’s mission. It’s vital because this understanding will create a unified team and help everyone stay focused on the same goal.

Jim Collins famously said, “if you have more than three priorities, then you don’t have any.” This idea is what the Rockefeller Habit number 7 is about, ensuring everyone in the organization has the same understanding of what they are trying to accomplish and why it matters.

Patagonia is an excellent example of a company that lives and breathes this habit. Their mission is “to use business to inspire and implement solutions to the environmental crisis”, and that mission statement permeates everything they do, from campaigns to products. Every employee understands their purpose and is passionate about it, which helps them stay focused on their ultimate goal.

Companies of any size must incorporate the seventh Rockefeller Habit into their culture to grow and succeed. Doing so will ensure everyone in the organization is on the same page and working together towards a common goal.

8. Employees can articulate the key components of the company’s strategy accurately

The eighth Rockefeller Habit, which states that employees can accurately articulate the key components of a company’s strategy, is vital. Knowing what direction your organisation is taking and how it plans to get there ensures that everyone in the business is on the same page and working towards a common goal. The approach was popularised by Hermann Simon, who said, “Strategy moves through the organisation”, – meaning that everyone, not just senior leadership, should easily understand a successful strategy.

A great example of this is Nike. At Nike, all employees are aware of their company’s mission and constantly strive towards it. This clarity allows them to act purposefully and stay on track under pressure. Additionally, each employee understands how their role contributes to the overall success of Nike. This means they can work collectively with everyone playing their part in reaching the company’s goals.

When employees can articulate the key components of a company’s strategy accurately, it creates an environment conducive to collaboration and ensures that everyone works together towards a shared vision. This is why understanding this Rockefeller Habit is so vital.

By understanding the company’s strategy and how each role fits into this strategy, employees can work together effectively and efficiently towards achieving shared goals. This results in a more organised and successful organisation. Understanding the eighth Rockefeller Habit helps create an environment that encourages success and growth for every business.

9. All employees can answer quantitatively whether they had a good day or week

The ninth habit of the Rockefeller Habits states that every employee should be able to answer quantitatively whether they had a good day or week. It is essential for businesses because it increases business visibility and accountability. When employees are aware of the progress and what they must do to improve it, this helps them grow the business consistently. A company that illustrates this habit well is Zappos, which has made customer service its number one priority.

Not only do they provide employees with the tools to answer customer questions promptly, but they also track and measure them regularly. This helps employees perform at their best daily and weekly, leading to better business growth overall. By closely monitoring performance metrics, Zappos can ensure that its customer service remains exemplary and allows them to improve upon it continually. This habit of measuring performance quantitatively helps companies like Zappos stay ahead in the competitive landscape. It’s a great example of how small businesses can benefit from using the Rockefeller Habits to increase their success in the long run.

10. The company’s plans and performance are visible to everyone

The 10th Rockefeller Habit states that the company’s plans and performance should be visible to everyone. This means that everyone in the organization should be aware of progress towards corporate goals. The numbers related to financials, customer satisfaction, or other key metrics should be posted throughout the company for everyone to see. This open transparency helps ensure all employees are on the same page and understand where the company is headed. It also helps maintain alignment with corporate objectives and drive accountability amongst employees.

An example of this Habit in practice is Netflix. The streaming giant makes its performance metrics visible to all employees by posting their results on giant boards throughout the office. This helps keep everyone informed about the company’s progress and encourages a culture of collaboration and accountability. Ultimately, the 10th Rockefeller Habit helps businesses reach their goals while boosting morale and employee engagement. It’s a win-win for everyone involved!

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Mastering the Rockefeller Habits to Scale Up Your Business

If you’re looking for a framework to help you scale up your business, look no further than the Rockefeller Habits. This set of business principles was developed by Verne Harnish and is based on the management techniques used by John D. Rockefeller in his oil empire. It guides building an organization that can leverage its resources and capabilities to maximize growth.

By focusing on the critical business areas, the framework helps you create a brand promise and align your team around that mission. It also encourages you to create function accountability charts so everyone is clear about their roles in achieving the goals set out by management. Finally, it suggests hiring a business coach to help guide decision-making and keep everyone on track.

The Rockefeller Habits can help you grow your business and ensure it is sustainable in the long term. Creating a clear focus and reinforcing it at every level will prepare you for success. So, to scale up your business quickly and efficiently, start implementing the Rockefeller Habits today!

These are just some ways that the Rockefeller Habits can help your business grow. You’ll be well on your way to success with commitment and focus.

Who Should Use These Habits?

The Rockefeller Habits have been designed for any business leader looking to take their organization to the next level. The practical tools and techniques provided can help you master the Rockefeller Habits, maintain alignment and drive accountability within your team. By implementing these habits, you’ll be able to create more extraordinary results with less effort by helping your team stay focused on what matters most. Whether you’re a CEO, business owner, or team leader, the Rockefeller Habits can help you and your organization reach its goals and succeed.

If you want to increase clarity within your organization, drive continuous improvement across all business areas, and create more significant results with less effort, these habits may be for you! With the Rockefeller Habits, you’ll have the tools and techniques to bring these goals within reach.

Need Help Implementing One or All of the 10 Rockefeller Habits in Your Business?

If you’re feeling overwhelmed by the challenge of implementing one or all of the 10 Rockefeller Habits, don’t worry – there are plenty of resources that can help. One excellent option is to enlist the expertise of a Scaling-Up coach. A Scaling-Up coach will be able to work with you to create quarterly and annual goals for your business through yearly and quarterly planning sessions and provide guidance on how to use the 10 Rockefeller Habits to achieve those goals.

They can also advise on assembling an advisory board and creating effective communication channels within your business. By taking advantage of these resources, you’ll be well on your way to making the most of the 10 Rockefeller Habits in your industry.


What are the principles of Rockefeller?

The Rockefeller Principles are tools and techniques for building an industry-dominating business. Developed by John D. Rockefeller, the founder of Standard Oil Company, they provide a simple one-page strategic plan for success in any industry. The principles include:

  1. Focus on the consumer – it’s essential to provide excellent customer service and create products or services that people want.
  2. Understand the industry – you must deeply understand the market to stay competitive.
  3. Constantly innovate – Rockefeller believed that staying ahead of your competitors meant constantly innovating and introducing new products or services.
  4. Maximize efficiency – look for ways to streamline processes and ensure you get the most out of every effort.
  5. Think strategically – plan for success by making informed decisions based on data.

Following these five principles can create a successful strategy for any industry. Moreover, Rockefeller’s approach is still relevant in today’s world and provides a powerful blueprint that can be used to achieve success and dominate an industry.

What is Scaling Up, aka the Rockefeller habits?

Scaling Up, aka the Rockefeller Habits, is a set of business principles developed by Verne Harnish based on the practices used by John D. Rockefeller and his company Standard Oil. These habits focus on helping companies to organize their plans and operations for growth – from having strategic objectives to aligning resources across the organization. They provide guidance and clarity in goal setting, resource allocation and communication.

Thousands of companies worldwide use The Scaling Up approach to help them move from start-up to global success. By implementing simple and effective strategies, business owners can create an environment that encourages growth and allows their company to reach its full potential. With clear objectives and processes in place, businesses are more likely to stay on the path to success while avoiding common pitfalls. So if you’re looking for a way to scale up your business and take it to the next level, applying the Rockefeller Habits might just be what you need!

How do you implement the Rockefeller Habits?

The Rockefeller Habits are strategies emphasising the importance of goal setting, alignment, and execution. Implementing these habits starts with developing a clear vision for your company that all members of your team share. This should include short-term goals as well as long-term objectives. You must ensure everyone is on board and motivated to achieve that vision.

From there, you’ll need to break your goals into smaller tasks and assign responsibilities. This will help keep everyone focused on the same objectives and create accountability for each person’s role in reaching the goal. Regularly tracking progress towards these goals is also vital – this helps ensure everyone is on track and making progress. Finally, you’ll want to provide feedback and recognition for each team member to keep morale high.

Implementing the Rockefeller Habits requires clear communication, focus on goal setting and accountability. When done correctly, it can help your team work more effectively towards achieving your long-term objectives.

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