Start a business with the end in mind


Don’t start a job – start a business:

There are many reasons people start businesses. It could be down to a good idea, a bad day at work, redundancy or another life changing experience. Often they will approach it as a way to work for themselves and create or replace an income. The danger is that the initial success of it becomes habitual. The success of creating or replacing an income and the freedom that self employment can bring often leads to complacency. Complacency in business terms means that you will not move forward. Instead the business will often continue without seeing any real growth. 


End goal:

It is important when you start a business you have a clear end goal. When you start a business you may have to come up with a business plan in order to secure finance. The plan will go into detail of what the business is, how it will make money and the resources it needs to do that. The business plan ends there. It rarely touches on growth. You would never jump in your car without a destination in mind. That would be madness and see you aimlessly driving around for hours on end without ever getting there. Approach your new business like getting in your car. Approach each day with an end destination in mind and pre plan of how to get there.


I want to grow my business:

Have a picture in your mind. Where do you see your business in 6 years time? How has your business grown and what does it look like? As with a 1000 piece jigsaw it will take you a lot longer if you don’t have a picture of the jigsaw to follow. You also need a clear picture for anyone helping you to follow. This is a lot like running a business. Often multiple people are involved in a business but entrepreneurs and founders must be able to clearly demonstrate the aims of the business. If the founder or CEO doesn’t know what the overall business will look like in 5 years, he won’t be able to demonstrate it and it will become difficult for those around him to realise those aims. Ultimately the business will fail. It can be extremely frustrating for employees to be working towards an aim that hasn’t been clearly defined.


Start with the end in mind:

As Stephen Covey says in his book “The Seven Habits of Highly Effective People”, habit number two: Start with the end in mind. Imagine what the success of your business looks like. Then reverse engineer it. Work backwards through the process of getting to that point. What steps will you need to take to get there? Think about your team. What sort of role or person do you need to help your business grow and how do you find and employ them? Be clear with any employees about what you want to achieve and how they can help that happen.


Targeted recruitment:

Having a clearly defined objective in mind means that you will hire the right team. Your recruiting will become more targeted because you’ll be hiring people with a clear idea of what they need to do and not just because you are overwhelmed with work and need people to help. I highly recommend reading Steven Covey’s “Seven Habits of Highly Effective People” if you are starting a business or you are feeling stuck and need to move forward.  It will help you to learn to change your behaviour. This will ultimately change your outcomes. Growing your business takes time and planning and we can help with that. First it is about unlocking where you ultimately want your business to be. That means you need to start with habit number two of Steven Covey’s “Seven Habits of Highly Effective People” – start with the end in mind.


If anything above has resonated with you, you are wanting to unlock the growth potential in your business or you are stuck in a rut, get in touch and we can book in a discovery call to come up with a plan.

Remember, failing to learn is learning to fail.

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