During the last 2 years, the rate at which we consume digital content has dramatically increased. Digital commerce has grown exponentially and continues along that trajectory in 2022. As entrepreneurs, we have always been heavy content consumers. However, the way we consume our content has also changed. We are now much more likely to use video or podcasts as ways to ingest content.
Therefore, if we have a brand or a product, it is evident that we should also use these platforms to market ourselves or our brand successfully and to make content for others. Many business owners are pretty reticent to move forward with digital content and marketing. A word of warning, though, if you do not envelop this new digital way of marketing and content creation, you will likely succumb to your competitors who are transitioning in this way.
Consumers Make Decisions on a Product or a Brand if They Believe in the Message
Creating a trusted brand message is part of successfully growing your product or expertise in the marketplace. You can create an honest and authentic brand by using digital visual formats like zoom or essential video posting on social media. Never underestimate the competitive advantage of a tremendous personal brand behind your business. Video allows you to share your personality and expert opinion differently. It could mean that a company chooses to work with you rather than your competitor. Always remember that marketing is a disqualification process and a qualification process. Only a particular portion of any market will work with you. Being honest and authentic means focusing on the people you want to do business with.
Don’t Avoid Going on Camera
Video content is such a powerful tool to have in your toolkit as a business owner. Going forward, business owners and entrepreneurs should use speaking, presenting, video and podcasting as much as possible. Get the camera ready. The importance of being able to speak publicly on video effectively is more vital now than it’s ever been before. Two years ago, you couldn’t get people on Zoom; now, most business is conducted this way.
Don’t Get Pushed Out of the Market
Millennial entrepreneurs have the upper hand in technology and use it as a marketing tool. They have grown up with social media and, via peer-to-peer coaching, have become naturally adept at it. However, by educating ourselves, those who are more established and less used to social media marketing and digital content can still use technology to our advantage and successfully develop our brands via social media and video.
Get Good at Being on Camera
Don’t be the world’s best-kept secret. If you are an expert at what you do, share it. Be the strong personality behind the brand that consumers will buy into. Become the face of the company, don’t hide behind it. People connect with personality rather than a corporate brand. Getting good at being on camera is all about body language, eye contact, and facial expressions, as well as how you look. Be yourself. Work on a dynamic delivery. Think about how you can get your message to the market with confidence and how you can bring your personality into your brand. Try to overcome your fears and limiting beliefs when speaking and presenting to the camera.
Get Your Audio Right
A big part of the listening experience is how something sounds. If your video and audio sound bad, it will negatively reflect you and your brand. It doesn’t have to be a significant investment; a USB mic for $50 from Amazon can make a big difference. It is also worth thinking about your lighting. Simply having a lamp behind the camera shining onto your face can help. Little tricks that don’t cost money. Have a play around to get the look and feel of the video you want. Remember, you can have lots of go at pre-recording material until you are comfortable.
The Importance of Personal Brand
Learning to present on camera is a skill. It needs to be approached methodically and slowly. If you are learning to swim, the first swimming lesson isn’t in the sea; it is in the shallow end of the swimming pool with armbands on. It is the same with speaking. Podcasting is a perfect way of starting your presenting journey. You are often in a private, comfortable environment, having a conversation and getting your message out to a broader audience. There is no standing on stage or speaking in front of 10,000 people in a big arena. Also, arguably, podcasts have a more extensive reach online than you would have at a conference.
Podcast episodes are evergreen and searchable on Google and sitting on Apple forever. You can also repurpose the content in audiograms, video graphs, TikTok clips and blogs. It’s a great way to create content without any pressure.
Did you know that TikTok is the second largest business channel in the world?
It may seem madness that people consume business content within 30 seconds on this platform, but it is true. The development of tablets, smartphones and the general miniaturisation of computing means that we will increasingly ingest our information digitally through these audio-visual channels in business. If you don’t become comfortable with the digital age, a competitor who may have a less superior product but a far better marketing engine in terms of a digital personal brand will outsell you.
Digital content is also a very positive way of marketing fiscally. Paid advertising has a finite window. Once the money is used up, your advert and visibility have gone. Digital content is evergreen and will be searchable forever. If tagged up correctly, it can continue to work for you by bringing customers to you infinitely.
What else do people need to do to become video or audio-centric?
Work with a coach. Don’t try and figure it out on your own. Get instant feedback to speed up your progress. You don’t need to leave your home. You can get feedback on your hand gestures, facial expressions or voice to help you become a dynamic presenter. Via zoom calls. Google “Succeed Through Speaking”, where entrepreneur Tom Bailey has lots of free videos to help you and a monthly masterclass. This will help you get your message to the market with competence and clarity.
What is Digital Content Creation?
Digital content creation is digital content for the internet or other digital channels. This content can be text, images, videos, or any other media type.
Digital content creators use various tools to create content, including text editors, photo editing, video editing software, etc. They often work with web designers and developers to ensure that their content is appropriately formatted and accessible to users.
Creating high-quality digital content requires both creative and technical skills. Creators must be able to come up with new and exciting ideas for their content, and they must also be able to execute those ideas using the appropriate technology. In many cases, digital content creators also need to understand search engine optimization (SEO) to ensure that users easily find their content.
The field of digital content creation is constantly evolving as new technologies and platforms emerge. As a result, digital content creators must be able to adapt their skills and knowledge to keep up with the latest trends.
Digital content creation is a growing field, and there is a high demand for skilled content creators. Those who successfully create high-quality digital content can find rewarding careers in many industries.
Why is Digital Content Creation Important?
Digital content creation is essential for several reasons. First, it allows businesses to connect with their target audience more effectively. Traditional marketing methods, such as print and television commercials, are becoming less effective as consumers become savvier and media-savvy. By creating digital content that is interesting and relevant to their target audience, businesses can reach a wider audience and build stronger relationships with potential customers.
Second, digital content creation is an excellent way to build brand awareness and credibility. When consumers see that a business regularly produces high-quality content, they are more likely to trust the brand and be more receptive to its message. This positive exposure can help a company attract new customers and grow its customer base.
Finally, digital content creation can help businesses save money. Producing quality content can be costly, but it is often less expensive than traditional marketing methods. Additionally, companies can repurpose and reuse digital content, reducing costs.
Digital content creation is an integral part of any business’s marketing strategy. By producing quality content, companies can reach a wider audience, build brand awareness and credibility, and save money.
Stages of Digital Content Creation – Peter Boolkah
As businesses increasingly turn to digital content to engage with their audiences, it’s essential to understand the different stages of creating this content. Here are four critical stages of digital content creation:
1. Planning and strategizing
This is the stage where you determine what kind of content you want to create, your target audience, and your goals for the piece. This planning phase is critical to ensure that your content is on strategy and will achieve the desired results.
2. Creation and development
Once you have a plan in place, it’s time to start creating the actual content. This can be done by a team of in-house writers or by outsourcing to a content creation agency. Either way, the focus should be on developing high-quality, original content that is interesting and informative.
3. Promotion and distribution
After creating your content, it’s important to promote it to reach your target audience. This can be done through social media, email marketing paid advertising or other online channels. The key is to get your content in front of as many people as possible so they can see it and engage with it.
4. Analysis and optimization
The final stage of digital content creation is to analyze the performance of your content and make any necessary changes to optimize it for future success. This includes tracking metrics such as page views, engagement, and conversion rates. By continuously monitoring and improving your content, you can ensure that it is always performing at its best.
Following these four stages will help you to create high-quality digital content that achieves your business goals. By taking the time to plan, develop, promote, and optimize your content, you can ensure that it is successful in engaging your target audience.
Digital Content Creation Platforms
There are many digital content creation platforms available for businesses and individuals to use. Some of the most popular platforms include WordPress, Tumblr, and Blogger. Each platform has its own unique features and benefits.
WordPress is a popular content management system that allows users to create and manage their website or blog. WordPress is free to use and offers a wide variety of plugins and themes to customize your site.
Tumblr is a microblogging platform that allows users to easily share short form content such as text, images, quotes, and links. Tumblr is free to use and offers a wide variety of customization options.
Blogger is a popular blogging platform that allows users to create and manage their blog. Blogger is free to use and offers a wide variety of templates and customization options.
There are many other digital content creation platforms available, such as Wix, Weebly, and Squarespace. Each platform has its own unique features and benefits that may be more or less suitable for your needs. Be sure to research each platform before choosing one to create your content.
Digital content creation platforms offer businesses and individuals a way to easily create and share content online. These platforms provide a wide variety of features and customization options to suit your needs. Be sure to research each platform before choosing one to ensure it is the best fit for your project.
If any of the above has resonated with you and you want to have more conversations about how video could work for you contact me.
F.A.Q.s
What do you mean by content creation?
Assuming you’re asking about creating content for a website or blog, there are a few different ways to go about it. You can write the content yourself, hire someone to write it for you, or use a combination of both.
If you choose to write the content yourself, there are a few things to keep in mind. First, make sure that your content is well-written and engaging. Nobody wants to read something that’s full of typos or boring. Second, try to come up with fresh and original ideas. Don’t just regurgitate what everyone else is saying – say something new and interesting. Finally, be sure to proofread your work before you publish it. Nothing screams “amateur” quite like avoidable mistakes.
If you decide to hire someone to write your content for you, there are a few things to keep in mind as well. First, be sure to find someone who is a good fit for your project. You don’t want to end up with something that doesn’t match your tone or style. Second, be sure to give clear and concise instructions. The more specific you are, the better chance you have of getting exactly what you want. Finally, be prepared to revise and edit. Even the best writers need some direction, and it’s up to you to make sure that the final product is something you’re happy with.
Creating great content can be a bit of a challenge, but it’s worth it if you want your website or blog to be successful. With a little effort and some creativity, you can come up with something that’s truly special.
How do you create digital content?
There is no one-size-fits-all answer to this question, as the best way to create digital content will vary depending on the specific project and audience. However, there are some general tips that can help you get started:
1. Define your goals and objectives. What do you want your content to achieve? Who is your target audience? Answering these questions will help you determine the best format and tone for your content.
2. Keep it simple. When it comes to digital content, less is often more. Use clear and concise language to get your point across without overwhelming readers.
3. Be creative. Don’t be afraid to experiment with different formats and strategies to find what works best for your project.
4. Promote your content. Once you’ve created it, make sure your target audience knows about it! Use social media, email marketing, and other channels to get the word out.
5. Measure your results. Keep track of how your content is performing so you can adjust your strategy as needed. Google Analytics is a great tool for this.
Following these tips will help you create effective digital content that achieves your goals and engages your audience.
Remember failing to learn is learning to fail.
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