How to Successfully Sell - Peter Boolkah

If you want to be a business owner scaling up in 2022 you need to consider a different way of selling your product or service. The pandemic has changed the sales cycle. There is a danger that people are still using yesterday’s sales methodology and thinking in a world that is now vastly different. Selling was getting tough prior to covid due to a somewhat unstable economy. Now making sales is even harder. However, any business can turn bad sales around. On my Transition Guy podcast, I interviewed Jeremy Miner, chairman and former CEO and founder of Seventh Level. Buyers only stall when they are uncertain that what you are selling is going to get them the results they want. So what can we do to ensure our customers buy our products?

Why Effective Sales Tactics are Important?

Sales tactics are important because they can help you close more sales and increase your commissions. By using effective sales tactics, you can increase your chances of success when selling products or services. There are a number of different sales tactics that you can use, and it is important to find the ones that work best for you. Experiment with different techniques and find the ones that work best for your sales style.

Some salespeople are natural closers and can sell anything to anyone. However, most salespeople need to learn and practice effective sales tactics in order to be successful. There are a number of books and articles that you can read on sales tactics. You can also attend sales training courses or seminars. By learning and practising effective sales tactics, you can improve your sales skills and close more sales.

If you want to be successful in sales, it is important to learn and use effective sales tactics. There are a number of different sales tactics that you can use, and it is important to find the ones that work best for you. Experiment with different techniques and find the ones that work best for your sales style. By using effective sales tactics, you can increase your chances of success when selling products or services.

Best Selling Tips – Peter Boolkah

If you’re looking to boost your sales, these selling tips are essential reading. From understanding your customer to perfecting your pitch, making a sale is easier than you think!

1. Know your customer

The first step to selling anything is understanding who your customer is. What are their needs and wants? What are their pain points? By knowing your customer, you can tailor your pitch to them specifically and selling becomes much easier.

2. Perfect your pitch

Once you know your customer, you need to perfect your pitch. This is what you’ll say to them to convince them to buy what you’re selling. Keep it simple and to the point, highlighting the benefits of your product or service.

3. Close the sale

The final step is to close the sale. This is where you ask for the business and seal the deal. Be confident and direct, and you’re sure to boost your sales in no time!

4. Focus on the Customer

In order to be a successful salesperson, you need to focus on the customer and their needs. It’s important to listen to what they’re saying and understand what they’re looking for. Only then can you provide them with the information they need to make a decision.

The customer is always the priority in sales. Everything else comes second. If you keep this in mind, you’ll be on the right track to success.

5. Create Customer Trust

Building customer trust is essential for any business. It’s what helps turn one-time buyers into lifelong fans.

There are a few key things you can do to build customer trust:

  • Be transparent: Customers appreciate honesty and openness. Make sure your policies and procedures are clear and easy to understand.
  • Be responsive: When something goes wrong, own up to it and make it right as quickly as possible. Showing that you’re responsive to customer concerns builds trust.
  • Be consistent: Consistency is key in building customer trust. Make sure your team is always delivering the same high level of service, no matter who the customer is or what the circumstances are.
  • Be available: Whenever possible, make yourself available to your customers. Whether it’s through customer service channels or social media, being available and accessible goes a long way in building customer trust.
  • Go above and beyond: Delivering great customer service is the surest way to build customer trust. Exceeding customer expectations whenever possible will solidify your reputation as a business that cares about its customers.

Building customer trust is essential for any business. By following these tips, you can start building the trust that will turn your customers into lifelong fans.

6. Believe in Yourself

Sales is all about customer focus and self belief. If you don’t believe in yourself, it’ll be difficult to sell anything. customer focus means being able to understand customer needs and wants. It’s also important to be passionate about your product or service. If you’re not passionate about what you’re selling, it’ll be difficult to convince others to buy it. Sales is all about finding the right customer and convincing them that your product or service is the best solution for their needs. So, if you want to succeed in sales, start by believing in yourself. Then, focus on your customers and be passionate about what you’re selling. With those two things, you’ll be well on your way to success

7. Research the Buyer

When you’re trying to sell a product or service, it’s important to know who your buyer is. What is their persona? What is the avatar of your ideal customer?

You can do this research by looking at your target market and understanding what they want and need. Once you know this, you can create content that appeals to them directly. This will help increase your sales and conversions.

When you know your buyer persona, you can also create an avatar. This is a fictional character that represents your ideal customer. By creating an avatar, you can better understand your target market and what they’re looking for. This will help you create content that appeals to them directly.

8. Be Consistent

If you’re in sales, you know that consistency is key. You need to be consistent in your sales process and when selling in order to be successful. By being consistent, you’ll build trust with your clients and prospects, and they’ll be more likely to do business with you.

So, how can you be more consistent in your sales process? First, document your sales process and make sure everyone on your team is following the same steps. This will help ensure that every client or prospect receives the same high level of service. Second, keep a sales journal to track your activities and results. This will help you identify any areas where you need to improve your consistency. Finally, make sure you’re using the same sales tools and resources. By using the same sales tools, you’ll be able to better track your progress and results.

Being consistent in your sales process is essential to success. By following these tips, you can ensure that you’re providing the best possible service to your clients and prospects, and that you’re on track to meeting your sales goals.

9. Become a Problem Finder

Sales is all about finding the right problem to solve. Too often, salespeople are focused on pushing their product or service, rather than helping their customers find a solution. This can be a major turnoff for potential customers.

Instead of being a pusher, be a problem finder. Help your customers identify the problems they need to solve and then offer them a solution. This will make you much more successful in sales and help build long-term relationships with your customers.

If you can become a problem finder, you will be a solution provider that customers can trust. This will make sales much easier and more enjoyable for everyone involved.

10. Employ Psychology

When salespeople employ psychology, they are better able to connect with customers and understand their needs. This can lead to increased sales and customer satisfaction. By understanding the psychology of sales, salespeople can more effectively connect with potential customers and close more sales.

Sales is a process of communication and connection. In order to be successful, salespeople need to be able to connect with their customers on a deeper level. Psychology can help salespeople to better understand their customers and build strong relationships.

Through psychological principles, salespeople can learn how to better read people’s body language and understand their nonverbal cues. They can also learn how to better manage their own emotions, so that they don’t come across as pushy or aggressive.

In order to be successful, salespeople need to understand the psychology of sales. By employing psychological principles, they can better connect with their customers and close more sales.

A great book to get started on this is Brain Tracy’s “The Psychology of Selling”

11. Keep the Pitch Simple

When selling, it is important to keep the pitch simple. Do not complicate things by adding too much information or going into too much detail. Instead, focus on the key points and benefits of your product or service. This will help you to better connect with potential customers and close sales.

Sales are often lost due to over complicating things.

12. Use Active Listening

This requires salespeople to be fully present with their customers. This means salespeople must be able to put aside their own thoughts and focus on what the customer is saying. In order to do this, they need to be excellent communicators. They need to be able to understand verbal and nonverbal cues, as well as the customer’s emotional state.

Active listening also requires salespeople to use their mouths in proportion to their ears. This means that salespeople should speak only when it is necessary, and they should listen more than they speak. When salespeople do speak, they should be clear and concise. They should also avoid interrupting the customer.

Active listening is a key skill for salespeople because it allows them to build relationships with their customers. When salespeople are present and engaged with their customers, they are able to understand their needs and provide them with the best possible service.

13. Find the Outcomes the Customer Wants

Sales isn’t about what you think the customer wants, it’s about finding out what they actually want. Too often, salespeople make assumptions about what their customers want and end up missing the mark.

The key to success is to ask questions and really listen to the answers. Only then can you start to understand what the customer truly wants and needs. Once you know that, you can begin to craft a sales pitch that will resonate with them.

So if you want to close more sales, start by finding out what the customer wants. It’ll make all the difference in the world.

14. State Your Price With Confidence

The sales process is all about confidence. If you believe in what you’re selling, and you’re confident in your ability to close the deal, the price becomes less important.

Of course, that’s not to say that you should always start high and hope for the best. In most cases, it’s still important to be competitive on price. But if you have the confidence to back up your asking price, you’ll be in a much better position to negotiate.

So how can you develop this sales confidence? Start by believing in yourself and your product. Do your research so that you understand the value of what you’re selling. And practice your sales skills until they become second nature.

With a little practice and confidence, you’ll be able to price your products and services with ease. And you’ll be well on your way to closing more sales and generating more revenue for your business.

As author Brad Sugars says “Money is an idea backed by confidence”

15. Contribute First Sell Second

Sales is all about bringing in revenue and contributing to the bottom line. But it’s also about building relationships and providing value. The best salespeople are those who can do both.

While some salespeople may be naturally gifted at building relationships, others may have to work a little harder at it. But the good news is that there are ways to improve your relationship-building skills. Here are four tips:

  • Be genuine
    The key to building any kind of relationship is being genuine. If you’re not being authentic, people will see right through you. salespeople need to be especially careful about this because they’re often perceived as pushy or manipulative.
  • Listen more than you talk
    One of the best ways to build relationships is to simply listen more than you talk. salespeople are often so focused on making their pitch that they forget to actually listen to what the other person is saying. But if you take the time to truly listen, you’ll be able to build a stronger relationship.
  • Be interested in the other person
    People like talking about themselves, so one of the best ways to build a relationship is to be interested in the other person. Ask them questions about their life, their work, or their hobbies. The more interested you seem, the better the relationship will be.
  • Follow up
    When you meet someone new, make sure to follow up with them afterwards. Send them an email or give them a call. This shows that you’re interested in maintaining the relationship, and it will help to solidify the bond you’ve formed.

If you can focus on building relationships, you’ll be well on your way to success as a salesperson. Remember, it’s not just about making the sale—it’s about making a connection.

Selling is Change

Consider that although selling is change, people generally are not responsive to change. Humans do not like to feel forced or cornered into a situation. We like to see value and consistency. Make sure you are selling the value of your product to someone. Not the shiny product or service that they have no experience or knowledge of. For example, If you sell insurance you are not selling them a policy, you are selling them the results of what that policy is going to do. If one spouse dies, the other spouse is able to pay off their mortgage and be debt free.

Problem Awareness Questions

Human beings buy on emotion. We also push back if we don’t like something and we stop engaging. Situation questions help you find out what the prospective customer is really dealing with. Ask questions which allow them to subconsciously reveal what is going on below the surface. Help them find out what the root cause of the problem is and how that is affecting them personally. That’s when the emotion comes out and when buying decisions are made.

Example of a Consequence Questions

Jeremy Miner says an example of a consequence question is this: What are the possible ramifications if you don’t do anything about solving this problem? Have you thought about what would happen if your company doesn’t do anything about this issue?


Read our answers on the most frequently asked questions.

How to Improve Your Sales Technique

Sales techniques are the key to success in sales. By learning from sales masters like Brian Tracy, Zig Ziglar, and Tom Peters, you can improve your sales skills and close more sales. Practice makes permanent, so make sure to practice your sales techniques frequently. With the right sales technique, you can boost your sales and reach your goals.

Sales techniques are important for sales success. By studying sales masters such as Brian Tracy, Zig Ziglar, and Tom Peters, you can learn new sales techniques and improve your sales skills. Practice makes perfect, so be sure to practice your sales techniques frequently. The right sales technique can help you increase sales and reach your targets.

With the proper sales technique, you will be able to improve your sales skills and close more sales. Remember to practice often, so that you can make perfect permanent. The following sales techniques are essential for any salesperson looking to improve their craft.

1) Asking questions – Asking questions is a great way to get to know your customer and figure out what they need. By understanding their needs, you can better match them with a product or service.

2) Listening – Active listening is important in sales because it allows you to build rapport with the customer and better understand their needs.

3) Giving presentations – A good presentation can make or break a sale. By learning how to give an effective presentation, you will be able to close more sales and reach your targets.

4) Closing techniques – There are many different techniques that salespeople use to close a sale. By learning different closing techniques, you can improve your sales skills and close more sales.

5) Follow up – Following up with customers after a sale is important to build relationships and ensure customer satisfaction. By following up, you can maintain customers and increase sales.

By learning and practicing these sales techniques, you can improve your sales skills and close more sales. Remember to keep learning and practicing so that you can make perfect permanent. With the right sales technique, you will be able to reach your targets.

What is the Most Difficult Part of the Selling Process?

Sales can be a difficult process, especially when you’re new to it. There are so many things to learn and keep track of, from sales strategies and techniques to customer psychology. It’s no wonder that so many people find sales one of the most challenging aspects of their job.

If you’re struggling with sales, don’t worry – you’re not alone. Here are some of the most common difficulties people face, and how you can overcome them:

1. Not knowing your product inside out

As a salesperson, you need to be an expert on your product or service. This means being able to answer any question a customer might have, and being able to address their specific needs. If you don’t know your product well, do some research and make sure you’re up to speed before your next sales call.

2. Not being able to build rapport

Building rapport with your customers is essential if you want to close a sale. If they don’t trust or like you, they’re not going to buy from you. Work on your people skills and learn how to build relationships with potential clients.

3. Lacking confidence

If you don’t believe in yourself, it’s going to be hard to convince someone else to invest in what you’re selling. Boost your confidence by preparing for sales calls, role-playing with a colleague, and understanding your product inside out (see point 1).

4. Being too pushy

No one likes to be sold to, so it’s important to find the right balance between being pushy and being too laid back. If you come on too strong, you’ll scare potential customers away, but if you’re too passive, you might not close the deal. It’s all about finding that middle ground.

5. Failing to follow up

Follow-up is essential in sales. You need to stay in touch with your customers after the initial sale, and continue building that relationship. Send them updates on your product, special offers, or just check in to see how they’re doing. A little bit of effort can go a long way.

Don’t let sales get you down – focus on improving your skills and you’ll soon see results.

What are the Fundamentals of Selling?

In order to sell something, you need to understand the fundamentals of selling. This includes understanding what selling is, who your audience is, and what they want.

Selling is the act of convincing someone to purchase a product or service. In order to do this, you need to first understand who your target audience is. Once you know who you’re selling to, you need to figure out what they want. What needs or desires do they have that your product or service can fulfill?

Once you have a good understanding of the selling process and your target audience, you can start crafting your sales pitch. This is where you’ll need to be creative and persuasive in order to convince your potential customer to buy what you’re selling.

The most important thing to remember when selling is that you need to be honest. Don’t try to sell someone something they don’t need or want, and don’t make false claims about your product or service. Be transparent and upfront with your potential customers, and you’ll be more likely to make a sale.

How Do You Start Sales?

Sales starts with marketing. Marketing is the process of creating and delivering messages that promote a product, service, or brand. It is the first step in the sales process and it is important to get it right.

There are many ways to market a product, service, or brand. Some common methods include advertising, public relations, and social media. But no matter what method you use, there are some key things to keep in mind.

First, you need to understand your audience. Who are you trying to reach? What do they care about? What will resonate with them?

Second, you need to have a clear message. What are you trying to say? What do you want people to remember? Make sure your message is simple and easy to understand.

Third, you need to be consistent. Once you have your message, stick with it. Don’t try to change it or modify it. Be consistent in your communications and people will remember you.

Fourth, you need to track your results. How many people are seeing your message? How many people are responding to it? What is the overall response rate? Track your results so you can see what is working and what isn’t.

Finally, don’t give up. It takes time to build sales. Keep at it and eventually you will see results.

And remember, failing to learn is learning to fail.

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