One Page Strategic Plan: Align Your Team And Achieve Company's Growth - Peter Boolkah

Do your employees share a common vision for the company’s direction? In many organisations, asking ten employees about the company’s vision and action plan could lead to ten different answers. This lack of alignment not only hinders productivity but could impede your company’s ability to expand.

A clear vision for your company’s future is vital, but without a cohesive plan that involves every team member, that vision remains a mere aspiration. As organisations grow and diversify, communicating a unified strategy becomes more challenging. This is where the One-Page Strategic Plan (OPSP) comes in, providing clarity and better alignment.

This article explains why an OPSP is a powerful tool for every business and how to create one.

What is a One-Page Strategic Plan?

A one-page strategic company plan proves invaluable for organisations placing a premium on clarity and focus.  It’s based on the 4 Key Decisions model of Verne Harnish’s Scaling Up methodology, which when done right, helps you laser-focus and scale up.

At its heart, it aims to distil an organisation’s goals, strategies, and action plans into a concise and digestible format. The OPSP tool keeps everyone on the same page and empowers every member of the organisation, irrespective of their role, to grasp the company’s vision clearly and comprehend the steps needed to realise it.

By encapsulating key elements like a mission statement, your company’s values, vision statement, competitive advantages, strategic objectives, short-term and long-term goals, actionable items, key performance indicators (KPIs), and implementation models, a one-page strategic plan keeps everyone in your company on the same page,

The simplicity of consolidating everything onto a single page significantly boosts operational efficiency, enhances communication, and nurtures deeper employee engagement with the company’s objectives. This, in turn, bolsters the company in its growth pursuits, ensuring all stakeholders progress harmoniously towards seizing opportunities and accomplishing the established goals.

One Page Strategic Plan - Peter Boolkah

7 Components of One-Page Strategic Plan

A one-page strategic plan contains several important components:

1. Company Core Values

Core values form the beating heart of a company’s identity and culture. They underpin how colleagues engage with one another, with clients, and with the wider business landscape. These values define a company’s priorities and steer decisions on how it should function. Clearly defined and consistently applied values can be potent catalysts for success and a wellspring of motivation for staff.

By articulating core values effectively, you establish expectations that nurture a shared sense of purpose, fostering a collaborative environment where everyone strives towards common objectives. Upholding core values poses a challenge for many business leaders, especially amidst the pressures of rapid growth and change. Businesses must communicate a clearly defined set of core values regularly to empower employees to uphold them in their day-to-day choices.

2. Mission Statement

The mission statement should clearly define why an organisation exists. It acts as a guiding principle for the company and its employees, expressing the company’s mission and values, and providing direction for executive decision-making. Many businesses enhance their purpose by setting a measurable grand and ambitious goal. Known as a “Big Hairy Audacious Goal,” it is a bold, challenging target that outlines where your company aims to be in 10 to 25 years. This goal offers direction and focus by connecting motivations to a long-term strategy, and helps drive alignment as the company grows.

The Big Hairy Audacious Goal (BHAG) should mirror your core values and mission statement, linking the essence of your organisation to the overall impact you aim to achieve. The BHAG represents your best-case scenario, where your aspirations come to life. It is perfectly acceptable to establish a BHAG even without a clear vision of how to attain it, as long as the goal itself is motivating for you and your team.

3. Vision Statement

Your vision statement should be bold and goal-driven. It sets the course for where you envision your business heading. It defines the what, the why, and the core purpose behind every action. A finely crafted vision statement acts as the guiding light steering your company through growth and challenges, capturing the essence of your long-term aspirations. It should ignite passion and rally your team, painting a vivid picture of the future you strive for.

This foresight fuels innovation and strategy, reminding everyone of the overarching purpose and keeping efforts aligned with company objectives. Your vision statement should not only embody your ambitious goals but also resonate with both staff and customers, fostering a shared sense of mission and orientation.

4. Strategic Objectives

Strategic objectives represent the specific, measurable goals that an organisation establishes to achieve its mission and progress towards its vision. A key factor in successful implementation is the establishment of clear targets; these measurable goals come with specific data points to track progress. Seasoned business leaders advocate for a data-driven approach to ensure the accuracy of progress reports.

Within the framework of the OPSP, targets can be grouped into various timeframes, such as quarterly, annual, and three-to-five-Year targets. This method of segmenting targets not only sharpens the focus on immediate priorities but also maintains alignment with the company’s future ambitions.

5. Competitive Advantages

Identifying what sets a business apart from its rivals is crucial for success in the market. By conducting a competitive analysis, a business can pinpoint its unique qualities and use them to shape its strategic approach. This involves a thorough examination of competitors’ strengths and weaknesses in relation to one’s own business. By recognising these key differences, a company can concentrate on enhancing its strengths and leveraging them as competitive advantages.

These differentiators may include product quality, customer service, innovation, or operational efficiency. Articulating and understanding these advantages not only sharpens the strategic focus but also effectively communicates value to customers and stakeholders. Moreover, this analysis plays a vital role in identifying target markets and gaining insights into the market dynamics where the business operates, assisting in strategic positioning and targeted marketing efforts.

6. Action Plans

The key to a fantastic strategic plan lies in having a clear action plan. For each strategic objective in your OPSP, ensure there’s a corresponding action plan detailing who does what, when, and how. This level of clarity establishes accountability and timelines, making your goals achievable. Various examples and templates exist for crafting a strategic plan. I’ve curated a selection, which you can find on this Pinterest Board dedicated to Strategic Business Planning.

Collaborating with a professional to shape your action plan can bring significant benefits. Not only can it streamline the process compared to doing it alone, but it also guarantees your plan is thorough, realistic, and tailored to your unique business needs and goals.

7. Performance Metrics

Key performance indicators, or KPIs, represent the specific outcomes of goals that a business strives for to ensure it is effectively working towards its objectives. KPIs are instrumental in measuring the effectiveness and defining the success of a business strategy. For instance, a company looking to expand its social media following might establish a one-year KPI of 1,000 followers, a three-year KPI of 10,000 followers, and a five-year KPI of 100,000 followers. This approach enables the business to assess progress annually, make necessary adjustments, and move closer to achieving its targets.

One-Page Strategic Plan

Benefits of Using the OPSP

The One-Page Strategic Plan (OPSP) simplifies the complexity of strategic planning processes into a clear, concise, and actionable blueprint.

Simplicity and Clarity

One-page strategic plans are usually simple and direct. They contain clear instructions and statements, avoiding complex language and business jargon. This helps ensure that all employees across the company have a shared understanding. By keeping away from complicated language and confusing ideas, every team member, no matter their role or expertise level, can easily grasp the organization’s main goals and strategies.

This clarity is crucial for creating a cohesive direction for the company and for making it easier to implement policies and decisions. When everyone is on the same page, the organization can progress swiftly towards its objectives, avoiding misunderstandings and delays that often hinder advancement.


A one-page strategic plan is like a compass guiding the whole team towards success. Each action or task is assigned to a team member, ensuring clarity and ownership. By knowing their role, everyone can focus, progress is tracked easily, and support can be given where needed. This sense of responsibility fosters motivation and ownership, driving the team towards achieving objectives. Accountability becomes the engine propelling the strategic plan to success, boosting performance and goal achievement throughout the organisation.

Performance Measurement

Performance measurement plays a crucial role in the strategic planning process, providing a structure to assess how effectively and efficiently the organisation is progressing towards its goals. By monitoring progress against KPIs, businesses gain valuable insights into their achievements and areas needing improvement. This ongoing assessment enables timely adjustments to strategies, ensuring alignment with objectives while adapting to market conditions.

Moreover, performance measurement nurtures a culture of transparency and accountability, where successes are recognized and challenges openly addressed. This approach not only boosts morale but also instils a mindset of continual improvement among all team members, guiding the organisation towards its strategic goals with precision and purpose.

Common Goals For Employees

A concise strategic plan sets out an organization’s objectives, giving employees a clear understanding of shared goals and the company’s vision. This clarity aids in keeping employees focused on company objectives and ensuring that each person’s work is in line with the organization’s goals, mission, and values. When every team member comprehends the bigger picture and their role within it, it promotes collaboration, innovation, and efficiency.

The transparency of such a plan empowers employees, instilling a sense of purpose and belonging, which can significantly boost job satisfaction and productivity. Essentially, a succinct strategic plan not only guides the company’s direction but also serves as a unifying force for the workforce, encouraging collective efforts towards common goals.

Optimised Resources

Optimising resources becomes a key advantage when embracing the One-Page Strategic Plan. By condensing strategic goals onto a single page, businesses can easily pinpoint and distribute their resources — whether it’s time, personnel, or finances — where they’re most crucial and impactful. This streamlined resource allocation approach guarantees that efforts aren’t squandered on initiatives that stray from the company’s central goals.

Consequently, it enhances resource efficiency, empowering the organisation to adapt to changes and seize emerging opportunities. The clarity offered by the OPSP supports better decision-making across all organisational levels, ensuring resources are used in a way that maximises return on investment and propels the business towards its strategic aims.

When Does the One-Page Plan Need to be Distributed?

Effective implementation of a strategic plan hinges on clear communication. It is very important for businesses to ensure that all members of the organization share a common understanding of the strategy.

To achieve this, you should communicate your plan as soon as you first introduce it. By providing a concise one-page summary, companies can outline their objectives and discuss each aspect with employees. This approach is essential for clarifying team roles in reaching the company’s goals and fostering a united effort towards their accomplishment.


Why do so many experts request one page business planning process?

Many experts recommend a one-page business planning approach as it promotes simplicity and focus. In a world where businesses can often become entangled in unnecessary complexity and excessive details, a concise plan helps distill intricate strategies to their core, enhancing understanding and actionability. This method compels leaders to prioritize their objectives and strategies, concentrating solely on what truly matters for the business’s success.

The brevity and clarity of purpose also aid in communicating the plan across the organization, ensuring alignment and shared goals. Essentially, the one-page business planning process is valued for its capacity to facilitate clear, concise, and effective strategic planning in a streamlined and efficient manner.

What is the BHAG one page strategic plan?

The BHAG (Big Hairy Audacious Goal) within a concise strategic plan acts as a long-term, inspiring target for the organization. It’s a bold, ambitious goal that stretches the company’s capabilities and motivates employees. By setting a clear BHAG, organisations establish a tangible objective to strive for over a 10- to 30-year period, serving as a guiding light for all strategic decisions and initiatives.

Including the BHAG in the one-page strategic plan ensures that, despite the brevity of the document, the company’s ambition and direction remain transparent and compelling, fostering a shared focus among team members and departments, promoting innovation, and a relentless pursuit of this overarching goal.

Is a one page business plan enough?

Although a one-page business plan can greatly simplify the strategic planning process by offering clarity and focus, it may not cover all the subtleties needed for every business situation. It serves well as a top-level summary, capturing the core of strategic goals, resources, and the way forward. However, for more intricate businesses or those in highly volatile markets, additional detailed planning documents may be required to address specific operational, marketing, financial, or product development strategies.

Essentially, the one-page plan acts as an executive summary or a guiding light, while detailed plans and analyses complement it, providing the comprehensive insight necessary for day-to-day operational decisions and long-term strategic moves.

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