Stop Start Continue: The Best Technique For Feedback - Peter Boolkah

Are you looking for an effective way to provide feedback to your team members? If so, the Stop Start Continue technique could be the perfect solution. This simple yet powerful tool can help you give precise and actionable advice that leads to tangible improvements. In this blog post, we’ll explore how Stop Start Continue works and why it’s such an excellent option for giving feedback. We’ll also discuss some tips and tricks on effectively using this technique in real-world scenarios. So if you’re ready to learn about one of the best techniques for providing feedback, read on!

What is a Start-Stop-Continue?

The Start-Stop-Continue technique is a simple and efficient way to solicit feedback from colleagues or employees. The concept originated in the 1970s when Polaroid developed the exercise as an internal teambuilding strategy. It’s still popular within organizations looking for ways to motivate staff and receive real-time feedback on projects or initiatives.

Using this technique, participants can provide anonymous feedback in a structured way. During the exercise, each individual is asked to suggest one thing the team should start doing, one thing the team should stop doing, and one thing the team should continue doing. The responses are collected and discussed within group sessions so teams can reflect on their current situation and identify areas of improvement.

Plenty of resources are online for anyone looking for a start-stop-continue feedback template. The templates typically include the same three questions to ask participants, providing structure and guidance for giving feedback. They also make collecting and sharing responses with the whole team easy.

Whether organising a meeting or seeking better feedback from colleagues, the start-stop-continue exercise is an excellent tool. It’s an effective way to get everyone on the same page and focus on areas that need improvement.

The Benefits of ‘Start Stop Continue‘ Retrospective

The Start Stop Continue retrospective method effectively allows agile teams to prioritize tasks and receive feedback. During this exercise, each team member is asked to list items that they suggest stopping (‘stop’), continuing (‘continue’) or starting (‘start’). This helps the group identify what aspects of their current processes are working well and where they need to focus their efforts in the future. As the team discusses each item, they can prioritize tasks and decide how to achieve maximum effectiveness in the future.

The exercise also allows team members to receive feedback from one another on ideas or areas of improvement that are not currently being addressed. This helps ensure that everyone has a chance to have their voice heard and that their opinions are considered. Ultimately, the Start Stop Continue retrospective method is an effective way for agile teams to prioritize tasks and receive feedback from one another in a constructive and organized manner.

Stop Start Continue - Peter Boolkah

The 3 elements of Start, Stop, Continue Template


The Start element of the Start, Stop, Continue Template is a great way to kick off any action plan. It focuses on what you should start doing or continue doing to achieve your goals. This can be done through brainstorming and listing all the tasks that must be completed. Once these tasks are listed, you can prioritize which ones should come first.

This helps you focus your time and energy on the most critical tasks rather than getting overwhelmed by the amount of work needed. The Start element is a great way to get started with an action plan and take control of the direction you want to go in. It can help keep you motivated and focused as you progress with your goals!


The Stop element is focused on identifying activities that have had a negative impact or are no longer effective. It can help streamline processes and eliminate anything that isn’t working. This helps to keep the focus on what works and avoid wasting time, energy, and resources on activities that may be hindering progress.

While it can sometimes feel difficult to end something that has been a part of the process for a long time, it is essential, to be honest with yourself when things need to change. Ultimately, the Stop element of the Start, Stop, Continue Template can help you find the balance between the new and existing activities in your life or business. You can focus on what isn’t working by letting go of what is.


The ‘Continue’ element focuses on what is going well and sustaining those successes. This part of the Start, Stop, Continue exercise helps you think of practical and creative ways to keep doing things already working. It encourages positive thinking—you can take a moment to appreciate how far you have come and celebrate your successes.

It also encourages creativity to improve or enhance what is already working. This part of the exercise helps you identify tangible actions to help your team continue doing their best work and move forward positively. The ‘Continue’ element can be used as an opportunity for creative problem-solving, focusing on solutions rather than problems. Thinking about sustaining and building on success will ultimately lead to greater achievements.

The ‘Continue’ element is integral to the Start, Stop, Continue exercise, as it helps you take stock of what’s working and identify ways to move forward. It can also be a powerful reminder to stay positive and celebrate your successes—no matter how small they might be! So when you next look at the Continue element of the Start, Stop, Continue template, please take a moment to recognize what’s going well and find ways to build on it.

Purpose of Using the Start, Stop, Continue Retrospective

The start, stop, and continue retrospective is a great way to get feedback that can help improve your team’s performance. It helps to identify what you should keep doing, what you should change and what new initiatives might be beneficial. Companies like Google have been using the start-stop-continue approach for years and credit it as one of the critical tools in their success. After all, having the right balance of feedback and actionable points is essential.

The start, stop, and continue retrospective will help you get that right and ensure everyone is on the same page for future success. So, if you’re looking for a way to improve your team’s performance and get timely feedback, look no further than the start-stop-continue approach. It’s an easy and effective way to ensure everyone is on the same page and working towards mutual success!

What is the Start, Stop, Continue Framework Used For?

Developing a Product Strategy

The Start, Stop, Continue framework is essential for product strategists. It allows you to quickly identify areas of improvement and prioritize features or projects that should be focused on. It works by having the team brainstorm ideas and then sorting them into three categories: start (what should we begin working on), stop (what should we stop doing) and continue (what should we keep doing).

The Start bucket will include ideas the team has identified as essential and relevant to the product. This could be anything from new features to adding resources or expanding into different markets. Ensuring these ideas are properly researched and evaluated before committing any time or money to them is essential.

In the Stop bucket, the team should put ideas that have been tried before or no longer apply to the product. These could be features that have failed in the past or services that are no longer necessary. Stopping these activities will allow the team to focus on more important and relevant tasks.

Finally, in the Continue bucket, we’ll find ideas that should still be worked on and improved. These things have been successful or are still relevant to the product. It’s vital to continue putting effort into these areas as they can be a great source of growth for the product.

Using this framework, product strategists can quickly identify what needs to be started, stopped, and continued to maximize the effectiveness of their product strategy. This process can help ensure that the team is focusing on the right areas and making progress towards the desired goals.

Achieving any Objective

The Start, Stop, Continue framework is an action-oriented approach to achieving any objective. It allows teams to break down tasks into tangible steps in the workflow and be more focused on what they need to do when they need to do it, and how best to accomplish it. This tool helps build trust among team members by creating a shared understanding of the goal.

Additionally, the framework encourages a culture of accountability and continuous improvement within organizations since it can be applied to short-term and long-term goals. It provides an easy way for teams to review their strategies and identify areas for progress to stay on track with achieving their ultimate objective. This approach encourages team members to keep pushing themselves towards success. Ultimately, the Start, Stop, Continue framework is an effective tool to help teams reach their objectives more efficiently and successfully.

Team Achiving Objectives

Analyzing Customer Onboarding

The Start, Stop, Continue Framework is essential for customer onboarding. It helps identify improvement and growth areas by collecting constructive feedback on what should be started, stopped, or continued in the onboarding process. This framework can provide valuable insights critical for businesses to improve their core processes as they aim to serve their customers better.

Businesses better understand customers’ needs and expectations by assessing customer onboarding through the Start, Stop, and Continue Framework. Additionally, this framework allows them to identify any areas needing improvement or resources to allocate to ensure the onboarding process is successful. It also provides an avenue for businesses to receive meaningful feedback from customers who can suggest new ideas to improve the customer onboarding experience.

The Start, Stop, Continue Framework can be highly beneficial in helping businesses take a step back and analyze their customer onboarding process. By using this framework, companies can get valuable insights into what works well and what needs improvement or change. This helps them ensure that their onboarding process is up to their customers’ standards and allows them to create a better experience for everyone involved.

Applying the Start, Stop, Continue Framework is an effective way to gain insights into customer onboarding processes. Businesses can ensure they provide their customers with the best possible experience by assessing what should be started, stopped or continued in this process. This framework can be valuable in helping businesses develop and refine their onboarding process for maximum success.

Analyzing Internal and External Processes

The Start, Stop, Continue Framework is a powerful management tool that can be used to analyze internal and external processes. By asking stakeholders to consider what should start, stop or continue in an organization’s operations, organizations can quickly identify ways to improve their performance. The framework enables leaders to develop specific strategies for achieving their goals by focusing on areas where improvement or something new could be implemented.

This approach helps organizations identify areas of potential growth and point out processes that may need to be changed or eliminated. With the framework, organizations can quickly assess how their operations function to create effective strategies for improvement. Using the Start, Stop, and Continue Framework, organizations can objectively evaluate their operations and make informed decisions about improving their performance best.

This framework benefits organisations with multiple stakeholders involved in the decision-making process, as it allows everyone to provide input on what should be done to achieve success. By using this tool, organizations can quickly and effectively come together to develop an action plan based on their collective feedback and ideas. Through this framework, organizations can collaborate to create a comprehensive plan tailored to their specific needs and goals. This makes it easier for all involved to understand the objectives and expectations moving forward.

Overall, the Start, Stop, Continue Framework is an effective tool for analyzing internal and external processes in any organization. It offers a structure that allows stakeholders to come together and identify improvement areas while providing a platform to share their ideas. This helps organizations develop the right strategies and tactics to achieve their objectives effectively. Using this framework, organizations can improve performance and create lasting solutions that lead to long-term success.

Obtaining Feedback from Partners

The Start, Stop, Continue Framework is a great way to obtain feedback from partners and help improve activities and behaviours. Getting actionable feedback is essential to ensure that the right changes are being made and that progress can be seen. This framework encourages open dialogue between partners, which is essential for success.

By discussing what should start happening, what should stop, and what should continue happening, partners can work together to make positive changes that benefit everyone involved. This feedback loop helps partners stay on track and focus on their goals. Using the Start, Stop, Continue Framework, activities and behaviours can be improved with honest and actionable partner feedback. This framework is a great way to ensure that all parties involved in a partnership are getting the most out of their relationships.

Start, Stop, Continue Example

Start using this exercise at the beginning of a project or whenever you need to reflect on what’s working and what could be improved. It works best to have a few people in the room — each with different perspectives — so everyone can contribute their thoughts.

Stop: Stop being afraid to give honest feedback. It can be difficult to point out what could be improved, but it’s necessary for making progress. This exercise helps create an environment where everyone can be open and honest with their thoughts.

Continue: Use the Start, Stop, Continue Exercise regularly throughout a project or initiative. It can help you adjust course as needed and ensure you’re staying on track toward achieving your goals. Remember that it works best when everyone is comfortable giving honest feedback, so create a safe space where people can do this without fear of judgement. Thank everyone for their feedback, and use it to guide your decisions going forward.

How to Present the Results of Start, Stop, and Continue Analysis?

Choosing The Right Template for Presenting

Presenting the results of the Start, Stop, and Continue Analysis can be a daunting task. Fortunately, several templates help you structure your presentation so everyone can understand. One of the most popular templates is the Star Matrix Template, which displays four factors: Costs, Benefits, Complexity, and Probability of Success. This template can present the results of any Start, Stop, and Continue Analysis in an easy-to-understand manner. Another popular template is the SWOT (Strengths, Weaknesses, Opportunities, Threats) Matrix. This template is often used for project management purposes and represents all factors affecting a project.

When choosing the suitable template for presenting Start, Stop, and Continue Analysis results, consider the audience you are presenting to and their familiarity with the topic. A more straightforward template like Star Matrix may be better suited if they’re unfamiliar with the analysis technique or not great at reading complex data visualizations. On the other hand, a SWOT Matrix may be more suitable if they have some experience with the method and can handle more complex data. Whichever template you choose, make sure it’s straightforward to understand so your audience can quickly grasp the results of your analysis.

Finally, practice your presentation beforehand so that anyone unfamiliar with Start, Stop, and Continue Analysis will easily understand it. The more comfortable you are with the topic, the better your presentation will be. And don’t forget to explain any abbreviations or jargon used in your presentation—it could save a lot of confusion!

Assign Activities to Team Members

Now that you have identified the activities to assign to team members, it’s time to present your results. The best way to do this is by meeting with all of the stakeholders involved in the project and giving the information in an organized and professional manner. Explain why each activity was selected as part of the start-stop-continue analysis, how it will benefit the project, and any potential challenges that might arise.

Once everyone agrees, assign each activity to one or more team members for completion. Ensure to provide clear instructions on what needs to be done and when it should be completed. Finally, set up a timeline for the project and communicate regular updates with stakeholders as work progresses. Following these steps will ensure that your start-stop-continue analysis is successful and your project stays on track.

Discuss Metrics To Show Why the Change Is Required

When presenting the start, stop, and continue analysis results, it’s essential to provide metrics explaining why the change is required. You can use a variety of metrics to demonstrate how the current approach isn’t working, as well as explain what specific steps need to be taken to improve efficiency.

One method is to use ROI (Return on Investment) and cost-benefit analysis. ROI measures how much money is earned for every dollar spent on a product or service, while a cost-benefit study compares the costs and benefits of alternative courses of action. This can help determine if specific activities will be beneficial in the long run.

You can also use SWOT (strengths, weaknesses, opportunities, and threats) analysis. This is a great way to evaluate the current situation regarding the company’s internal strengths and weaknesses and external opportunities and threats. By identifying areas that need improvement and assessing how they could be addressed with specific changes or initiatives, you can provide clear evidence for why particular actions should be taken.

Other valuable metrics for presenting the results of start, stop, and continue analysis include current performance vs targets, process efficiency measurements (e.g., cycle times), customer satisfaction/feedback surveys, and measures of success or impact. These can prove that specific changes must be implemented to achieve desired outcomes.

Ultimately, providing tangible evidence for why the change is needed is essential, and metrics can help. By presenting data clearly and concisely, you can ensure your audience understands the need for specific actions to improve efficiency and profitability.

get honest feedback from your team

How to Conduct a Start-Stop-Continue Exercise

Start-Stop-Continue exercises are a great way to get honest feedback from your team and assess how well they feel things are going. It helps identify areas where you can improve workplace processes, communication or morale.

To conduct a Start-Stop-Continue exercise, first, provide some context and let participants know why it’s essential to do the exercise. Explain that you’d like honest feedback about what they think should continue, start or stop doing. Ensure that all feedback is valuable and no one will be judged on their responses.

Next, allow participants to brainstorm in small groups or pairs, ensuring everyone shares their opinion before putting together a list of ideas. Once the list is compiled, ask participants to prioritize items on their list and explain why certain things should take precedence over others.

Finally, summarize what has been discussed and identify critical areas that must be addressed or adjusted. Make sure everyone is clear about the next steps taken to ensure changes are implemented.

By conducting a Start-Stop-Continue exercise, you can identify any issues that need addressing and have an open dialogue with your team. Doing so also shows them that their views are respected and valued, which will help build trust and open communication within the workplace. The exercise can provide some much-needed insight into how well things are going, allowing for quick changes.

How Should Team Members Act on Feedback From a ‘Start Stop Continue’ Exercise?

Team members should use feedback from a Start Stop Continue exercise to improve their contributions and actions. It’s essential to acknowledge any valid criticisms, thank the team for taking the time to provide input, and make an effort to show that you have taken on board what has been said.

It’s also essential to stay positive when responding to feedback – even if there are some negative points in the suggestions. Remember, team members have taken the time to provide feedback because they want to help you be successful and improve.

If there are any unclear or confusing aspects of the feedback, asking questions for clarification is a good idea. This will ensure everyone on the team is on the same page regarding addressing the feedback.

Finally, it’s essential to act on the feedback somehow. Whether that means changing a process, giving more detailed explanations during meetings, or taking on more tasks – you should strive to make measurable changes based on what you learned from the Start Stop Continue exercise. This will demonstrate to team members that their feedback was taken seriously and respected.

Final Thoughts

The Stop-Start Continue technique is a great way to get feedback from your team and customers. By focusing on what should be stopped, started, or continued in the future, you can better understand how to proceed with any project. This powerful tool helps uncover potential issues before they become more significant problems while recognizing successes that need replicating.

With this method of feedback gathering, you’ll have access to valuable insights that will help drive success for yourself and your organization. Are there other methods of gathering feedback that have worked well for you? How do you use stop-start continue within your own business?


How Often Should I Use the Start, Stop, Continue Retrospective?

The Start, Stop, Continue Retrospective can be used as often as needed. It is a great way to get feedback from team members on their experiences during a project or iteration. You may find that it works best if you use it at the end of each sprint, after completing a significant milestone in your project, or simply when you feel it could benefit the team. It is also an effective tool for team bonding; allowing everyone to voice their opinions and experiences can help build trust and understanding between teammates. Ultimately, the frequency of use should be determined based on what works best for your team.

However you choose to use it, the Start, Stop, Continue Retrospective provides invaluable insights that can help drive success in future projects and iterations. It can help identify areas for improvement, recognize effective processes that could be used again, or even spark ideas for new ways of working. By actively reflecting on the team’s progress and experiences, you will be able to move forward with greater confidence and efficiency.

What Could Your Manager Start, Stop & Continue Doing to be a More Effective Manager?

Your manager should start by taking a step back and investing in their self-development before expecting it from employees. Developing their skills, such as exploring new communication methods or learning to understand others’ perspectives better, will help them become a more effective leader.

To be an even better manager, they should also focus on working with their team members to create an environment of collaboration and trust. Establishing clear goals for each employee will help everyone work towards a shared vision, and providing consistent feedback and recognition for good work can improve morale.

Finally, they should continue to foster an open dialogue with their team and be willing to listen to different perspectives without judgement or bias. This will help ensure all team members feel comfortable and actively participate in the creative process. It will also help ensure that everyone’s contributions are respected and valued.

By taking these steps, your manager can become a more effective leader who better connects with their employees and creates an environment of success.

How do I Encourage Open and Honest Feedback When Using the “Stop, Start and Continue” Technique?

When using the Stop, Start and Continue technique to solicit feedback from your team, it’s essential to create an atmosphere of trust and safety. Encourage people to express their opinions freely by emphasizing that all types of feedback are valid and appreciated. Ensure everyone feels comfortable by setting ground rules such as no personal attacks, respecting each other’s opinion, staying focused on the topic, and avoiding getting sidetracked.

You can also make it easier for people to give meaningful feedback by providing them with some direction or prompting questions. Finally, thank everyone for their contributions and let them know their input is valued. Following these tips can create an environment where open and honest feedback is the norm.

What do You Write in Start, Stop and Continue Feedback?

Feedback is a great way to begin conversations about employee performance improvement. It’s an opportunity for a supervisor or manager to give positive reinforcement and constructive guidance. This type of feedback should focus on what they are doing well and where they could use improvement to reach their full potential. Additionally, it’s essential to provide specific examples of where the individual could strive for greater excellence.

Stop feedback focuses on behaviours and actions that should be eliminated. It’s important to be assertive and clear about what needs to change while also being mindful of not offending or insulting the individual. Again, providing specific examples is essential for helping them better understand your message. Finally, continued feedback is an opportunity to recognize and celebrate successes. It’s a chance to talk about what went right and how the individual can maintain or even continue to increase their performance.

Focusing on what actions have delivered the desired results reinforces good behaviour and encourages them to carry out these activities in the future. This type of feedback helps build confidence and boosts morale. Overall, start, stop, and continue feedback are essential for assisting employees in reaching their highest potential. By providing thoughtful and constructive criticism, creating an environment that encourages growth and collaboration is possible. With this kind of support, individuals can learn to develop the skills needed to excel in their roles.

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