Stop Start Continue: The Best Technique For Feedback - Peter Boolkah

Looking for a good way to give feedback to your team? Try the Stop Start Continue method. It’s simple and effective for clear, actionable advice. This post will show you how it works and why it’s great for feedback. Plus, get practical tips for using it. Ready to improve feedback? Keep reading!

What is a Start-Stop-Continue?

The Start-Stop-Continue method is a straightforward way to get feedback. It began in the 1970s with Polaroid using it to build team unity. It’s still used by companies to motivate staff and get feedback on work.

In this method, people give anonymous feedback. They say one thing to start, one to stop, and one to keep doing. This is then talked about in group sessions to find areas to improve.

You can find templates online for this feedback method. These templates ask the three key questions, helping to organize feedback and share it with the team.

This exercise is great for meetings or getting better feedback. It helps align the team and spotlight areas to work on.

The Benefits of ‘Start Stop Continue‘ Retrospective

The Start Stop Continue method helps agile teams figure out what to focus on by listing tasks to stop, continue, or start. It shows what’s working and what needs more attention. The team then talks about these items to decide what to prioritize for better results in the future.

This also lets team members give and get feedback on new ideas or improvements. It makes sure everyone’s heard and their views are considered.

Stop Start Continue - Peter Boolkah

The 3 elements of Start, Stop, Continue Template


The Start part of the Start, Stop, Continue Template helps start action-oriented plans. It tells you what to start or keep doing to reach your goals. List all tasks, then prioritize.

This focuses your effort on important tasks, avoiding feeling overwhelmed. It’s a good way to begin planning and stay on track with your goals.


The Stop part is about spotting what’s not working or is ineffective. It aims to cut out useless activities, focusing on what’s effective and saving time, energy, and resources. Ending long-time activities can be hard, but honesty is key when changes are needed.

The Stop element helps balance new and old activities in life or business, letting you drop what doesn’t work to concentrate on what does.


The ‘Continue’ part is about keeping up the good work. It makes you think of ways to keep doing what’s already successful. It’s a chance to feel good about your progress and find creative ways to do even better. This step is about picking actions that help your team keep up their great work and stay positive. It’s a time for solving problems creatively, focusing on keeping and improving successes for bigger achievements.

‘Continue’ is crucial in the Start, Stop, Continue exercise. It’s a reminder to appreciate what works well and plan how to enhance it. Remember to celebrate your wins, no matter how small, as you use the ‘Continue’ part to plan for more success.

Purpose of Using the Start, Stop, Continue Retrospective

The start, stop, and continue method is a great way to get feedback and improve your team’s performance. It shows what to keep doing, what to change, and what new things could help. Companies like Google use it and say it’s key to their success.

It’s important to have the right feedback and action plans. This method helps you do that and keeps everyone aligned for success. If you want to make your team better and receive feedback, use the start-stop-continue method. It’s simple and effective for working together towards success.

What is the Start, Stop, Continue Framework Used For?

Developing a Product Strategy

The Start, Stop, Continue framework helps product strategists identify what to improve and prioritize. It involves brainstorming ideas and categorizing them into three groups: start (new things to work on), stop (things to stop doing), and continue (things to keep doing).

The Start category includes new, essential ideas for the product, like features or market expansions. These ideas need thorough research before acting on them.

In the Stop category, ideas that haven’t worked or aren’t relevant anymore go here. This helps the team focus on what’s important.

The Continue category is for successful or relevant tasks that should keep getting attention for growth.

This framework helps strategists figure out what to start, stop, and continue to make their product strategy more effective. It focuses the team on the right tasks and goals.

Achieving any Objective

The Start, Stop, Continue framework helps teams achieve goals by breaking tasks into clear steps. It makes teams focus on what to do and how to do it. This tool builds trust as everyone understands the goal. It also creates a culture of accountability and ongoing improvement, useful for both short and long-term goals.

Teams can easily review their plans and see where to improve to stay on track. This method motivates team members to work hard towards success. In short, this framework is a great way for teams to efficiently and successfully reach their goals.


Analyzing Customer Onboarding

The Start, Stop, Continue Framework is crucial for improving customer onboarding. It collects feedback on what to start, stop, or keep doing to make onboarding better. This framework gives businesses insights to serve customers better and understand their needs. It also helps find areas to improve and get feedback for new ideas to enhance the onboarding experience.

By analyzing the onboarding process with this framework, companies can see what’s working and what’s not. This ensures they meet customer standards and improve the experience. Using the Start, Stop, Continue Framework helps businesses improve their onboarding process effectively.

Analyzing Internal and External Processes

The Start, Stop, Continue Framework is a simple management tool to help analyze and improve processes. It involves asking what should start, stop, or continue in an organization to enhance performance. Leaders can use it to pinpoint areas for improvement or new actions. This method highlights growth opportunities and processes that might need changing or stopping. It’s a quick way for organizations to see how they’re doing and figure out how to get better.

The framework is great for organizations with many people making decisions because it lets everyone have a say on what to do next. It helps organizations come together to make a plan that reflects everyone’s views and ideas. This leads to a clear plan that meets the organization’s unique needs and goals, making it clear for everyone what’s expected.

In short, the Start, Stop, Continue Framework is a straightforward tool for making organizations better. It helps stakeholders identify what needs change and come up with ideas together. This way, organizations can set the right plans in motion to reach their goals, improve their work, and achieve lasting success.

Obtaining Feedback from Partners

The Start, Stop, Continue Framework helps get feedback to improve activities and behaviours. It makes sure changes are right and progress is visible. It allows open talk between partners, which is key to success.

Partners discuss what to start, stop, and continue to make positive changes. This feedback keeps partners on track towards their goals. With this framework, honest feedback improves activities and behaviours. It ensures everyone in a partnership benefits.

Start, Stop, Continue Example

Start using this exercise at project beginnings or when evaluating what works and what doesn’t. Having a few people with different views in the room helps gather diverse thoughts.

Stop fearing honest feedback. Pointing out improvements is tough but essential. This exercise fosters an open, honest environment.

Continue the Start, Stop, Continue Exercise regularly to adjust and stay on goal. It’s effective with honest feedback, so ensure a safe, non-judgmental space. Appreciate all feedback and let it guide future decisions.

How to Present the Results of Start, Stop, and Continue Analysis?

Choosing The Right Template for Presenting

Presenting Start, Stop, and Continue Analysis results can seem hard, but templates make it easier. The Star Matrix Template is popular for showing Costs, Benefits, Complexity, and Success Probability simply. The SWOT Matrix, good for project management, covers Strengths, Weaknesses, Opportunities, and Threats.

Choose a template that fits your audience’s understanding. Use the Star Matrix for those new to the analysis or who find complex data hard to read. The SWOT Matrix works better for those with some experience. Make sure the template is easy to understand, so your audience gets the analysis results fast.

Practice your presentation to make it clear, even for those new to the topic. Know your material well for a better presentation. Explain any abbreviations or technical terms to avoid confusion.

Assign Activities to Team Members

After picking activities for team members, the next step is to share your findings. Do this by meeting with everyone involved in the project and explaining things clearly and professionally. Tell them why you chose each activity based on the start-stop-continue analysis, its benefits, and any possible issues.

Agree, then assign activities to team members. Give them clear instructions and deadlines. Set a project timeline and keep everyone updated. This will keep your project on track.

Discuss Metrics To Show Why the Change Is Required

When showing start, stop, and continue analysis results, it’s key to use clear metrics to show why changes are needed. Metrics can show where the current approach is falling short and what steps are needed to boost efficiency.

One way is to use ROI (Return on Investment) and cost-benefit analysis. ROI shows the money earned for every dollar spent, and cost-benefit analysis weighs the pros and cons of different actions. This helps decide if certain actions are worth it in the long run.

SWOT (strengths, weaknesses, opportunities, and threats) analysis is another method. It helps evaluate the company’s internal and external positions to identify improvement areas. This provides solid reasons for specific changes.

Other useful metrics include comparing current performance to targets, checking process efficiency (like cycle times), customer satisfaction surveys, and measures of success or positive and negative impact. These show that certain changes are necessary to reach the goals.

In summary, it’s crucial to back up the need for change with solid data. Presenting this information clearly and directly helps make the case for taking specific steps to enhance efficiency and profitability.


How to Conduct a Start-Stop-Continue Exercise

Start-Stop-Continue exercises help get honest team feedback and see how things are going. They show where to improve in work processes, communication, or morale. To do it, explain its importance and ask for open feedback on what to continue, start, or stop. Make sure everyone feels safe to share their thoughts.

Let participants brainstorm in groups, then make a list of their ideas. Have them prioritize these ideas and explain their choices. Summarize the discussion, highlight key points, and outline the next steps for change.

This exercise helps find and fix issues, encourages open team dialogue, and shows respect for everyone’s opinions. It builds trust, improves communication, and allows for quick adjustments.

How Should Team Members Act on Feedback From a ‘Start Stop Continue’ Exercise?

Use feedback from a Start Stop Continue exercise to improve. Accept valid criticisms, thank your team for their input, and show that you’ve listened. Stay positive, even with negative feedback, because it’s meant to help you succeed.

If feedback is unclear, ask questions to understand better. Act on the feedback by making changes like adjusting a process, explaining more in meetings, or doing more tasks. This shows you take feedback seriously and respect your team’s input.

Final Thoughts

The Stop-Start Continue technique helps get feedback. It tells you what to stop, start, or keep doing. It helps spot problems early and see what works well. It gives insights to make projects successful. Do you use other feedback methods? How do you use this technique in your business?


How often should I use the Start, Stop, Continue Retrospective?

The Start, Stop, Continue Retrospective can be used anytime. It’s good for getting team feedback on their project experiences. Using it at the end of each sprint, after big project milestones, or when needed can be helpful. It also helps team bonding by letting everyone share their thoughts, which builds trust. The best use frequency depends on what suits your team.

This method gives valuable insights for future projects. It points out what needs improvement, what works well, and can inspire new working ways. Reflecting on progress helps your team move forward confidently and efficiently.

What could your manager start, stop & continue doing to be a more effective manager?

Your manager should first focus on improving themselves by learning new ways to communicate and understanding others better. This will make them a better leader. They should work on building a team environment based on trust and teamwork. Setting clear goals and giving regular feedback and praise will help keep everyone motivated.

It’s important for them to listen openly to the team, valuing everyone’s input without being judgmental. This way, everyone feels part of the team and their work is valued. By doing these things, your manager will lead more effectively, connect better with the team, and create a successful environment.

How do I encourage open and honest feedback when using the “Stop, Start and Continue” technique?

To get good feedback using Stop, Start, Continue, make sure your team trusts the process. Tell them every type of feedback is important. Set simple rules: no personal attacks, respect all opinions, stick to the topic, and don’t get sidetracked.

Help them give feedback by asking specific questions. Thank everyone and show that you value their input. This way, you’ll get open and honest feedback.

What do you write in start, stop and continue feedback?

Feedback helps start conversations on how to improve at work. It lets bosses give praise and advice. They should say what’s good and what needs work, using real examples. Stop feedback tells what actions to stop doing.

It’s key to be clear but not hurtful, and give examples to explain. Continue feedback celebrates what’s going well and encourages keeping up the good work. It’s about praising the right actions. This feedback is important for helping employees do their best. By giving clear and helpful criticism, we create a place where people can grow and work better together. This support helps everyone learn and get better at their jobs.

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