How to Adapt Your Business in a Global Pandemic - Peter Boolkah

Covid-19 has forced businesses to change to survive. Many companies have had to change how they operate to stay afloat. Some businesses have had to close their doors permanently, while others have been able to pivot and find new ways to serve their customers.
If your business is struggling during this time, here are a few tips on how you can make the changes needed:

1. Get creative with your marketing

With so many businesses competing for attention online, getting creative with your marketing is essential. You must stand out from the crowd and find new ways to reach your target audience. This may mean thinking outside of the box and trying new things.

2. Offer flexible payment options

During tough economic times, people are often more hesitant to spend money. Offer flexible payment options, such as layaway or financing, to make it easier for people to purchase your products or services.

3. Reduce expenses

Take a close look at your business expenses and see where you can cut back. This may include renegotiating leases or contracts, downsizing your office space, or cutting back on employee hours.

4. Take advantage of technology

Technology can help you connect with customers and operate your business more efficiently. Use video conferencing to stay in touch with customers and employees by working remotely, and take advantage of online tools to streamline your operations.

5. focus on your core offerings

Now is the time to focus on your core offerings and ensure that your customers get the best possible experience. This may mean streamlining your product offerings or simplifying your pricing structure.

6. Be prepared for the future

No one knows what the future holds, but it’s essential to be prepared for whatever may come. Make sure you have a solid plan to pivot to any changes that may occur quickly.

Covid-19 has challenged businesses of all sizes, but it’s also an opportunity to change and improve. By following these tips, you can ensure your business is ready for whatever comes next.

How to Adapt Your Business During Covid-19?

The coronavirus pandemic has forced businesses worldwide to change how they operate. Whether implementing new safety protocols, getting to grips with remote work, or dealing with supply chain disruptions, companies have had to be agile to survive.

As we move into the next phase, it’s clear that some of these changes are here to stay. To remain competitive, businesses will need to continue to evolve and innovate.

Here are a few ways you can keep your business moving forward during these uncertain times:

1. Keep your customers top of mind

Your customers’ needs and wants are constantly changing, so keeping them top of mind is essential. What are they looking for from your business? How can you make their lives easier?

Understanding your customers’ needs allows you to evolve your products and services to meet their demands better. This will help you retain existing customers and attract new ones.

2. Be flexible with your offerings

If you’re able to be flexible with your offerings, it will go a long way in meeting customer needs. For example, consider adding delivery or takeout options if you’re a restaurant that typically offers dine-in service.

This will allow you to reach more customers and generate revenue when dine-in may not be possible.

3. Use technology to your advantage

Technology can be a powerful tool for businesses of all sizes. If you’re not using it to your advantage, you’re likely falling behind your competitors.

There are several ways you can use technology to improve your business. From automating processes to communicating with customers online, leveraging technology will help you operate more efficiently and effectively.

4. Stay agile

The ability to pivot quickly is crucial in today’s ever-changing business landscape. By staying agile, you can quickly change to the needs of your customers and the marketplace, which will help you keep ahead of the competition and be better positioned for long-term success.

5. Focus on your employees

Your employees are your most important asset. To keep them engaged and productive, focusing on their needs is essential. Home offices have become popular since the covid-19 pandemic, changing the business environment by allowing employees to work remotely via video.

What can you do to make their jobs easier? What benefits or perks would they find most valuable? Investing in your employees will create a more positive work environment and improve your chances of retaining top talent.

COVID-19 has been a challenge for businesses around the world. But it has also presented an opportunity for companies to evolve and innovate. By keeping your customers top of mind and being flexible with your offerings, you can not only survive but thrive in the new normal.

How to Adapt Your Business to Changes Around You?

In business, change is inevitable. The key to success is learning to pivot fast to those changes and remain profitable. Here are four ways you can do just that:

1. Know your market

To succeed in business, you need to know your target market. This means understanding their needs and wants and tailoring your products or services to meet them. Keeping up with trends in your industry will also help you remain ahead of the competition.

2. Stay flexible

Don’t be afraid to change your business model if it’s not working anymore. Remember, the only constant in business is change itself. Flexibility will allow you to operate in new circumstances and take advantage of new opportunities.

3. Be prepared

When change does happen, be prepared for it. Have a plan in place on ways to pivot your business, so you know how you’ll respond. This way, you can minimize the impact of the change on your business and keep things running smoothly.

4. Embrace change

Finally, don’t resist change just because it’s scary or unfamiliar. Embracing change can be an excellent opportunity to grow your business and use it as a chance to try new things and see what works.

Change is inevitable in business. Following these four tips, you can learn how to make the necessary changes and keep your business thriving.

How to Identify Growth Opportunities?

Every small business reaches a point where growth becomes essential. But how do you identify the right opportunities? Here are five questions to ask when evaluating potential growth opportunities:

1. What does our target market want?

To identify growth opportunities, start by understanding your target market. What do they need or want that you could provide? Keep in mind that needs and wants can be different things. For example, someone may need a car to get to work, but they may want a luxury car.

2. How much are they willing to pay?

Once you know what your target market wants, the next step is determining how much they’re willing to pay. This will help you assess whether there’s a profit opportunity.

3. What are the costs of providing it?

To assess the profitability of a growth opportunity, you also need to understand the costs of providing it. This includes direct costs (e.g., materials, labour) and indirect costs (e.g., marketing, overhead).

4. What is the competition doing?

When evaluating a growth opportunity, it’s essential to understand your competitors’ actions. This will help you assess the potential market size and your chances of success.

5. How likely is it that we can succeed?

Finally, you need to assess the likelihood of success. This includes considering factors such as your team’s skills and experience, financial resources, and the overall market opportunity.

Answering these five questions will help you identify the right growth opportunities for your business.

Adapt Business to the New Reality

The world has changed a lot in the last year, and how we do business has changed, too.

If you want to stay afloat during these times, evolving your business to the new reality is essential. Here are four ways to do that:

1. Communicate with your customers online

With so many people staying home, it’s essential to have an online presence for your business. If you don’t already have one, now is the time to create a website or blog. Use social media to reach out to your customers and let them know what you’re up to.

2. Offer delivery or pickup options

If you’re a restaurant owner, consider offering delivery or pickup options for your customers, which will help you stay afloat during the lockdown.

3. Get creative with your marketing

With traditional marketing methods not working as well as they used to, it’s time to get creative with your marketing. Try using social media influencers or word-of-mouth marketing to reach your target audience.

4. Offer discounts and coupons

People are always looking for a good deal. Offering discounts and coupons can help you attract new customers and keep your existing ones returning for more.

Changing your business to the new reality doesn’t have to be complicated. By following these tips, you can ensure that your business stays afloat during these challenging times.

Ways to Adapt Your Business

You want to keep your business alive and thriving for as long as possible. To do that, you need to adapt to the ever-changing landscape, whether in terms of technological advancement or customer tastes. Here are four ways you can make sure your business is always ahead of the curve:

1. Stay up to date with technology

This one is pretty self-explanatory. To stay relevant, you need to be using the latest and greatest technology has to offer. This doesn’t mean you need to fork over a ton of money for the latest iPhone or Samsung Galaxy – although that would help – but instead, using technology in a way that will benefit your customers or make your process more efficient.

2. Keep an eye on your competition

You need to know what your competition is doing to stay one step ahead. This doesn’t mean you need to copy their every move but be aware of their strategies and tactics. This way, you can either avoid making the same mistakes or capitalize on the opportunities they’re missing.

3. Be open to change

Change is inevitable no matter how set in your ways you may be. Whether it’s a small change like switching up your product packaging or a major one like rebranding your entire business, being open to change will help ensure your business remains relevant and successful.

4. Constantly strive for improvement

Even if your business is doing well, there’s always room for improvement. Whether finding new ways to serve your customers or making internal changes to make your process more efficient, constantly striving for improvement will help you stay ahead of the curve.

By following these four tips, you can ensure that your business is always adaptable and can thrive in any environment.


Your psychological response to situations dictates how successful you are in business. During the pandemic, there have been winners and losers in business. Those businesses that have enjoyed success despite the challenging work landscape often have one thing in common. Their flexibility and willingness to change in challenging market conditions.

Being a CEO or business owner can be isolating. However, an emotional reaction to unstable conditions in business can be unhelpful to growth. When a crisis hits, as leaders, we must ensure our team and customers are safe and shielded from the worst. We tend to blame something or someone for our failures or shortcomings. This is unhelpful and will stunt a business or individual’s growth; instead, we must take responsibility for our actions and emotions.

We have to change and diversify if necessary to keep moving forward. There is also a level of acceptance needed that the world has changed, and we are unlikely to return to the old ways. We must think of ways our businesses can fit into this new way of working. Adjust our mindsets.

Use this new world to find new opportunities. Humans don’t like change. We aren’t wired for it. At the beginning of time, our physiology meant we were hypersensitive to risks. The threat of danger could mean death. Finding a safe environment was paramount to our survival. Changing our patterns of behaviour meant we were more at risk from predators. The world is now changing and evolving so fast that many of us struggle to keep up. It is essential to understand this about ourselves.

It doesn’t mean we cannot challenge these behaviours. We must remember that most of us have food, shelter, and family and are safe. We must remember that we can take calculated risks without catastrophic consequences. This is so important in business. Standing still means you remain static and do not grow or develop.

Our negative behaviours in business are often borne out of fear. We must identify limiting emotions like fear. Question it and find the ability to rationalise it. What is the fear, and where does it come from? Fear limits us and cuts down our timeframes and options. Recognise that solid emotions can distract us from our end goal. Take a step back and don’t make panic-led decisions based on fear.

Let us use the retail industry as an example. One of the hardest hit industries during Covid. Those that immediately poured time and finance into upping their e-commerce offering and online presence were successful. They made their service easy for people to use. They were visible to their customer base. They pivoted and created a successful online experience. Many of these retailers have accepted that the industry has changed and been forced to move in a different direction. Their core values remain the same; they still put the customer at their business’s heart.

Focus on you and your business. Social media is a fantastic marketing tool, but it is essential not to be drawn into the successes of others. Those successes can often be magnified on social media, and transparency is a problem. In times of change, staying focused is critical. Comparing your business to others can also halt growth.

Strive for a balanced mindset with your business. Be optimistic but realistic about the future. There will always be challenges, but how we deal with those curveballs will define our success.

For help with your business mindset and growth, contact me. You can also listen to various guests discussing how to move forward with your business on my podcast The Transition Guy.


What does it mean to adapt in business?

If you’re in business, adaptation is key to success. The ability to change and adapt to new circumstances allows businesses to thrive. After all, the world is constantly changing, and companies need to be able to change with it.

There are a few different ways that businesses can achieve this. One way is to change their product or service offerings to meet the needs of a new market. Another way is to adopt new technologies to help them improve their operations or reach new customers. And still another way is to change their business model to something more suited to the current market conditions.

No matter how you do it, adaptation is essential for any business that wants to be able to stay ahead of the curve. By finding news ways to adapt, you can ensure that your business is always one step forward from the competition.

So, if you want to take your business to the next level, remember that adaptation is critical. Keep an eye on the changing world around you, and be ready to make the necessary changes to get ahead of the game.

Why is it important to adapt in business?

In our rapidly changing world, businesses must be able to adapt to survive and thrive. That’s why it’s so important to have a flexible business model that can quickly change to new circumstances.

The ability to flex is what allows businesses to seize new opportunities by adapting quickly to stay ahead of the competition. It also will enable firms to weather tough times and become more assertive on the other side.

So if you want your business to be successful, make sure it can adapt. Otherwise, you’ll be left behind in today’s ever-changing marketplace.

What makes a business adaptable?

The world is constantly changing, and businesses must change to stay relevant. But what exactly makes a company adaptable?

There are a few key things that all adaptable businesses have in common:

1. They’re open to change.

2. They’re able to adapt to new situations quickly.

3. They’re proactive, not reactive.

4. They’re willing to take risks.

5. They embrace new technologies and trends.

6. They have a growth mindset.

7. They’re always learning and evolving.

If your business doesn’t have these qualities, don’t worry – it’s never too late to develop them! By becoming more adaptable, you’ll be better equipped to handle whatever changes come your way and more likely to thrive in the ever-changing business world.

How do you adapt to a new business?

Moving to a new business can be both exciting and scary. On the one hand, you have the opportunity to start fresh and build something new. On the other hand, you may feel like a fish out of water, not sure where to begin or what to expect.

Here are a few tips to help you make the transition to your new business:

1. Do your research. Before making any decisions, take the time to learn about your new industry and company. What are the key players? What are the trends? What are the challenges? The more you know, the better prepared you’ll be to make a successful transition.

2. Build a support network. When starting anew, it’s essential to have a robust support system in place. Connect with colleagues, friends, and family who can offer advice and guidance along the way.

3. Be flexible. Things will undoubtedly change as you settle into your new business. Be prepared to pivot and adjust as needed.

4. Have patience. Rome wasn’t built in a day, and neither was a successful business transition. Give yourself time to learn and grow into your new role.

With these tips in mind, you can confidently take on the challenge of adapting to a new business. Just remember to stay positive, be patient, and flex when things don’t go as planned – it’ll all work out in the end!


Remember; failing to learn, is learning to fail.


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